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EcoTex Marketing Strategy Overview

EcoTex Marketing Strategy Overview. A view inside all the different Approaches we are taking to market. Pull Through Marketing Strategy. CWT is committed to doing everything we can to generate Interest Familiarity within the market / Brand recognition Leads

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EcoTex Marketing Strategy Overview

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  1. EcoTex Marketing Strategy Overview A view inside all the different Approaches we are taking to market

  2. Pull Through Marketing Strategy • CWT is committed to doing everything we can to generate • Interest • Familiarity within the market / Brand recognition • Leads • Ultimately, sales to the Dist which equals sales to CWT

  3. Multi Prong Approach Corporate Headquarters - Senior Care - Hospitality Top Down We are working From the top down on Major corporate accounts While working at ground Level on one (or more) Of their properties Sales Bottom Up Laundry Room

  4. Multi Prong ApproachInternet Marketing Corp Direct Marketing to Their Members • Social Media • - Facebook • - Twitter • Blog’s • YouTube CWT Web Site Goggle Ads Trade Web Site Banner Ad’s Eblasts

  5. Laundry Market Trade Shows CWT is doing over 20 shows in 2011

  6. Multi Prong Approach Others Traditional Experimental B 2 B Calling Service Trade Magazines

  7. Graphic Support • CWT is available to help the EcoTex Distributors • with customized marketing materials • Marketing collateral • Trade show material • Custom collateral • Interactive marketing • Online presence

  8. Marketing Collateral • EcoTex Laundry Kit • EcoTex specification sheets • Bifold • News articles • White papers • Case studies • Notable installations

  9. Trade Show Materials • Posters | Banners | Table Drapes

  10. Trade Show Materials Retractable Banner Stands • Easy roll up • Compact • Snap-lock

  11. Custom Collateral • Direct Mailers • Print Advertisements • Product Brochures • E-Blasts • Interactive Banners • Sales Sheets • New Product Brands • Packaging

  12. E-Commerce

  13. Interactive Marketing • Green Lodging News • Laundry Today • American Laundry News • Water Technology • American Dry Cleaner • Mother Nature Network • Greener Working • Renewable Energy World • The Daily Green • Water Quality Products • Water Conditioning & Purification • International Ozone Association LaundryTODAY Todays News For Changing Times American LAUNDRY NEWS

  14. Online Presence • Google AdWords - 97% Advertising • Facebook • MySpace • Twitter • YouTube • LinkedIn • WordPress - www.ozonelaundry.wordpress.com • Blogger AdWords WORDPRESS

  15. Thank you

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