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DIVERSITY COLLEGE

DIVERSITY COLLEGE. “The history within our halls provide a foundation for your future.”. Presentation to Dean of Student Life regarding the following: -Orientation session pertaining to Facebook- -Facebook tutorial-. Samuel Hill Jess Evans Brian Slenski.

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DIVERSITY COLLEGE

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  1. DIVERSITY COLLEGE “The history within our halls provide a foundation for your future.” Presentation to Dean of Student Life regarding the following: -Orientation session pertaining to Facebook- -Facebook tutorial- Samuel Hill Jess Evans Brian Slenski Radford University

  2. Why is this important? OUR STUDENTS Tech Savvy Confident Team Oriented Organized High Achievers Pressured Close to Parents Sheltered Good Multitaskers Motivated

  3. Understanding Our Students MILLENNIALS Tech Savvy Confident Team Oriented Organized High Achievers Pressured Close to Parents Sheltered Good Multitaskers Motivated The newest generation of college students are now molding the focus of today’s Student Affairs profession. Understanding the characteristics of millenials is imperative in order to ensure student success in higher education. As Student Affairs professionals, we are charged with making sure that the needs of our incoming students are met. This mission reaches much further than just first year experience programs. Being a student focused college, Diversity must be on the cutting edge of student services, which includes both understanding and implementing such services. Tradition informs us that we must all work together to ensure that opportunities to engage students remain diverse but, at the same time, student success is not hindered. We must come together as a campus in order to support what is important in our classrooms.

  4. Location Location Technology Technology School Size School Size Class Size Class Size Reputation Reputation Teachers Teachers Athletics Athletics Other Other RESEARCH To be successful in understanding the newest changes in student development, we must be dedicated and thorough in our research of our students. We must empower all members of our educational family. By doing this, we ensure a student focused environment of learning. We first looked at research regarding characteristics students looked for when choosing a college. This CIRP (Cooperative Institutional Research Program)data gives us insight when we use it as a comparison model. 1995 2005

  5. Females Males UNIVERSITY DEMOGRAPHICS Diversity College Enrollment: 20,976 Freshmen: 5,643 Sophomores: 5,217 Juniors: 3,421 Seniors: 4,396 Graduate: 2,299 6,000 5,000 4,000 3,000 2,000 1,000 Female: 11,474 Male: 9,502 FR SO JR SR GR

  6. Non-Facebook Users Facebook Users FACEBOOK USERS Diversity College Enrollment: 20,976 Facebook Freshmen: 5,296 Facebook Sophomores: 4,875 Facebook Juniors: 2,976 Facebook Seniors: 3,779 Facebook Graduate: 1,865 6,000 5,000 4,000 3,000 2,000 1,000 Diversity: 20,976 Facebook Users: 18,125 FR SO JR SR GR

  7. FACEBOOK USERS Facebook Users Trend 2005 - 2006 Facebook enrollment is expected to reach over 19,000 with the addition of the new freshman class. Demographics show that many of these students already have a Facebook account set up. The trend is moving rapidly upwards with each incoming class. Now that Facebook is allowing high school students to register, Facebook will play a vital role in our new students’ transition to the college atmosphere. 19000 18000 17000 16000 15000 14000 06/05 07/05 08/05 09/05 10/05 11/05 12/05 1/06 2/06 3/06

  8. The Importance of Facebook It is apparent that Facebook has become a successful medium for new college students. Seeing that this new social phenomenon is sweeping the country, we must greet it warmly and find ways to enhance and integrate our own relationship with it. In order to facilitate this, we must understand the benefits and dangers such technology may possess. In addition, we must inform students of these findings. In looking at this new generation of college students, there are immediate considerations that arise that are positive as well as negative. In the next few slides, we will approach Facebook based upon the benefits and dangers it may create for our students.

  9. FACEBOOK BENEFITS • Keeping in touch with old friends • Finding new friends • Form of social networking • Aids in transition • Personal exploration • Group exploration • Social presence • Fosters group interaction • Transcends geographic boundaries • Transcends interests and institutions • Alumni relations • Recruitment • Virtual space • Sense of belonging These will be further addressed in presentation

  10. FACEBOOK DANGERS • Data visibility • Self-portrayal • Unaffiliated parties • Time management • Candid pictures • Questionable content • School conduct implications • Time management issues • IP tracking • Identity Theft theft • Message and ad links • Virus or spyware threats • Information misuse • Information sold to third party • Legal implications These will be further addressed in presentation

  11. FALL OPENING The following are the proposed presentations which will be utilized for Fall Opening in August. We have met with several students, faculty, and staff as we have focused ideas on information pertaining to our incoming freshman class. We have divided the presentation into two sessions, one for students and one for parents. We felt this was necessary because each group needed to be informed of different aspects of Facebook. In order to prepare content for this presentation, we scheduled several focus groups with both students and parents. These were the dates we met with each group: September 23rd – Student Services Focus Group October 19th – D.C. Family Association Focus Group December 6th – Open Facebook Forum January 11th – D.C. Family Association Focus Group February 13th – Launched internet based Facebook Web Survey February 15th – Student Focus Groups February 16th – Open Facebook Forum

  12. FALL OPENING Before we begin, we would like to introduce you to the team behind the upcoming presentation: John Reynolds – Orientation Leader – Senior History Major Sally Smith – Orientation Leader – Sophomore Dance Major Peter Johnson – Assistant Director of Residential Life Lisa Larkin – Area Coordinator for Residential Life (Main Quad) Ed Osborne – Assistant Director of IT Officer Joan Archer – Police Officer for Diversity Campus Police

  13. FALL OPENING Student Presentation

  14. FALL OPENING Student Schedule 8:30AM – 10:30AM Orientation Check-In 11:00AM – 11:30AM Orientation Welcome 11:45AM – 1:15PM Lunch with Orientation Leader 1:30 PM – 4:00PM College Meetings Academic Advising 4:15PM – 6:45PM Dinner with Parents 7:00PM – 7:30PM Honors Program Diversity Connections (LLC) Technology 7:30PM – 8:00PM Student Responsibilities Academic Integrity Facebook Issues 7:45PM – 8:30 PM Drop-In Advising Special Interest Booths 8:30PM – 9:30PM Parents College Bowl Scenes From a Freshman Year (OL Skit) 9:30PM – 11:30PM Student Social MIDNIGHT Residence Doors Locked Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  15. Overview of Facebook Sally Smith – Orientation Leader Facebook was created in 2004 by Harvard student, Mark Zuckerberg. Zuckerberg created Facebook to help residential students identify members of other residence halls. - Zuckerberg stated, “The idea for the website was motivated by a social need at Harvard to be able to identify people in other residential houses. Harvard is a fairly unfriendly place. While each residential house listed directories of their residents, I wanted one online directory where all students could be listed.”(Current, 2004) Facebook Stats: Open to: Users with (.edu) e-mail address Number of Campuses: Over 2,200 (including Community Colleges) Number of Users: Over 3.5 million Diversity Students: 18,125 enrolled in Facebook Daily Logins: Facebook states Diversity students log on app. 45,000 times a day Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  16. Student Profiles Why do they create them? John Reynolds – Orientation Leader Social Networking Sense of Belonging Transcending Geography Social Presence Interaction with Friends Personal Exploration Campus Involvement Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  17. Student Profiles Why do they create them? Social Networking - Students can explore new friends and establish connections across campus. Interaction with Friends - Students have ability to send messages, send invitations, and “POKE”. Sense of Belonging - Fosters feelings of meaning by including students in virtual social network. Social Exploration - Students can enter social network in a safer environment. As well, students can more easily become aware of different characteristics of other students. Transcend Geographic Location - Social network is not limited to just Diversity, or even the state of Ohio. Campus Involvement - Can be used as recruitment tool, or just a method for students to explore Diversity Campus opportunities. Social Presence - Creates a space exclusively for students to be represented in social network. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  18. What are students saying about Facebook? “Facebook has given me the ability to not only find new friends, but locate old ones. It is a versatile tool that enables me to create a space that is just mine on the web.” - Dan Booth, Senior “I have a place to upload pics, send messages to friends, and keep my friends updated with my new info.” - Brian Slenski, Junior “When coming to Diversity, I was anxious to say the least. Facebook allowed me to interact with students on campus which made my transition much easier” – Carrie Wingate, Freshman Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  19. Student Responsibilities Peter Johnson and Lisa Larkin – Residential Life Messages sent to FriendsInformation-sharing Wall Comments Profile Content • It is important that you understand • the content and format of messages • you send to your friends should be • appropriate. - Information can be viewed by various people both affiliated and not affiliated with Diversity’s campus. • This information is not only seen • by your friends, but others who view • their profiles as well. • Your profile is a space that • represents you. It becomes a • source for people to form their • impressions of you. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  20. Facebook Dangers and Misuse Ed Osborne – Information Technology There are many dangers that arise when members of Facebook abuse this technology. • Internet connectivity and a trusting • attitude toward this technology can • facilitate: • IP Tracking • Dangerous links • Spyware threats • ID Theft • Information sold to • third party • Profile content and information could be gathered and used for the following: • Stalking • Arming Predators • Harassment • Sexual Assault • Slander Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  21. Legal Implications Officer Joan Archer – Diversity Campus Police As many of you may know, we have had an incident of Facebook misuse recently on our campus. Through this event, it seems as if some of our students are taking their actions on Facebook too lightly. We want to make sure that you understand the legal consequences of Facebook misuse.Currently our student handbook is being revised in order to implement procedures for such situations. OHIO Law 2917.11 Disorderly Conduct States that no person shall cause inconvenience, harm, alarm, or annoyance to another. Includes harassment. Penalty: Fines Possible time in prison OHIO LAW 2739.01 Slander and Libel States that no person shall say or write false statements of another. Also includes messages and posts. Penalty: Fines Possible time in prison Electronic Communication Privacy act – 1986 States that all electronic communication falls as private, and carries civil protection. Penalty: Fines Possible time in prison Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  22. Q & A If there are any questions about Facebook or any other online social tool such as Myspace, Friendster, etc., please see one of the presenters today. This presentation will be posted in a viewable format in The Student Perspective after orientation. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  23. FALL OPENING Parent Presentation

  24. FALL OPENING Parent Schedule 8:30AM – 10:30AM Orientation Check-In 11:00AM – 11:30AM Orientation Welcome 11:30AM – 12:00PM 1st Time Parent Session 11:45AM – 1:15PM Lunch with Parent Orientation Guides 1:30PM – 2:45PM Open House Campus Tours 3:00PM – 4:30PM College Meetings College Showcase 4:30PM – 6:30PM Dinner with Student 6:00PM – 7:00PM Special Sessions: Honors Program Diversity Connections (LLC) Disability Resource Office Student Support Services Diversity Parent Association LEAD 7:00PM – 7:30PM Campus Safety Facebook Presentation Student Engagement Student Empowerment 7:45PM – 8:30PM Drop-In Advising Special Interest Booths 8:30PM – 9:30PM Parents College Bowl Scenes From a FreshmanYear 9:30PM – 11:30PM Evening Entertainment Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  25. Overview of Facebook Sally Smith – Orientation Leader Facebook was created in 2004 by Harvard student, Mark Zuckerberg. Zuckerberg created Facebook to help residential students identify members of other residence halls. - Zuckerberg stated, “The idea for the website was motivated by a social need at Harvard to be able to identify people in other residential houses. Harvard is a fairly unfriendly place. While each residential house listed directories of their residents, I wanted one online directory where all students could be listed.”(Current, 2004) Facebook Stats: Open to: Users with (.edu) e-mail address Number of Campuses: Over 2,200 (including Community Colleges) Number of Users: Over 3.5 million Diversity Students: 18,125 enrolled in Facebook Daily Logins: Facebook states Diversity students log on app. 45,000 times a day Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  26. Student Profiles Why do they create them? John Reynolds – Orientation Leader Social Networking Sense of Belonging Transcending Geography Social Presence Interaction with Friends Personal Exploration Campus Involvement Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  27. Student Profiles Why do they create them? Social Networking - Students can explore new friends and establish connections across campus. Interaction with Friends - Student has ability to send messages, send invitations, and “POKE”. Sense of Belonging - Fosters feelings of meaning by including students in virtual social network. Social Exploration - Students can enter social network in a safer environment. As well, students can more easily become aware of different characteristics of other students. Transcend Geography - Social network is not limited to just Diversity, or even the state of Ohio. Campus Involvement - Can be used as recruitment tool, or just a method for students to explore Diversity Campus opportunities. Social Presence - Creates a space exclusively for students to be represented in social network. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  28. What are students saying about Facebook? “Facebook has given me the ability to not only find new friends, but locate old ones. It is a versatile tool that enables me to create a space that is just mine on the web.” - Dan Booth, Senior “I have a place to upload pics, send messages to friends, and keep my friends updated with my new info.” - Brian Slenski, Junior “When coming to Diversity, I was anxious to say the least. Facebook allowed me to interact with students on campus which made my transition much easier” – Carrie Wingate, Freshman Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  29. How is Diversity protecting my child? Peter Johnson and Lisa Larkin – Residential Life Ed Osborne – Information Technology Officer Joan Archer – Diversity Campus Police University ForumsTechnology Workshops Orientation PresentationSecured Servers Facebook TutorialContinued Research - We are in the process of providing a structured forum for students to present questions on new technology. - Facebook is not the only technology that may pose a threat. We want to continue aiding students in learning about further development. - This same staff will be presenting this information to your children right after this session. - All campus access pages are utilizing a https: system, which is a secured format for logging on to our portal or our Student Perspective. - Students will be required to complete a Facebook tutorial before logging on to the Diversity server. - We have a commitment to understanding new technology and the various effects it will have on the college environment. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  30. Q & A Please feel free to ask us questions after today’s presentation. Our commitment does not stop at supporting your child. You are vital to your child’s success and, with that, we gladly welcome you as part of our educational family. Office of New Student Programs Phone: 419-555-0123 NSP@diversity.edu

  31. FACEBOOK TUTORIAL Following is a mock-up of the Facebook tutorial. After the judicial incident earlier this year, focus groups were organized to identify areas of education for Facebook users. The following is a rough draft and will be updated with the support of faculty, students, and professional staff. The tutorial is geared toward the possible risks of Facebook. From our focus groups, we have assessed that students have been able to learn the positive attributes Facebook has to offer. From the feedback we have received, it is quite apparent that students have not yet grasped the dangers that this new technology may possess. In this mock-up, links are disabled, but will utilize additional windows for further readings (articles, journals, etc.). These readings have not yet been finalized, but with continued support from the student, faculty, and staff, readings will be assigned. In our attempts to provide the best service to the new student at DC, we have included a comment box at the end of this tutorial. We have also asked participants to share relevant questions that they feel are important. In doing this, we can stay on track with our students as well as empowering them as part of Diversity’s educational family.

  32. FACEBOOK TUTORIAL

  33. FACEBOOK TUTORIAL Please log in to start tutorial. Diversity Student ID # Password SUBMIT RESET FAQ’s Help Contact Us Trouble signing in? Forgot your password?

  34. FACEBOOK TUTORIAL John Doe P.O. Box 7587 • This tutorial will last approximately 20 – 30 minutes. • There will be a progress bar to indicate time remaining. • Links for tutorial readings will open in another window. If you have pop-ups blocked, please disable during tutorial. • At the end of this tutorial, there will be a brief evaluation. A score of 80% is required to access DC’s server. • If you have any questions, please refer to the help screen by clicking Help to the left. You may also e-mail our staff by utilizing the Contact Us link. FAQ’s Help Contact Us

  35. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 Facebook is a terrific way for college students to continue social networking while keeping track of old friends. Technology today has given us power like never before to transcend both geographic and social boundaries to expand your growth both socially and personally. As a student focused college, we want to embrace any new technology that can be an asset to your collegiate experience. You will always be the main focus of our higher educational family. As with any family, however, we want to ensure your safety by keeping you informed of both the benefits and dangers any new technology may possess. FAQ’s Help Contact Us

  36. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 VIEWERS • FRIENDS • STUDENTS • TEACHERS • ADMINISTRATION • UNAFFILIATED FAQ’s Help Contact Us

  37. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 FRIENDS Next Keeping in touch Staying up to date Leaving messages Sending invitations Adding to social group Encouragement Just to say hi Look at new pictures FAQ’s Help Contact Us

  38. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 STUDENTS Next Expanding social networking Learn more about new acquaintance Inviting to event of same interest Recruitment into social groups Recruitment for academic events Campus integration Same interests FAQ’s Help Contact Us

  39. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 TEACHERS Next Staying on pace with student Attempting to understand their students Understanding student development Verifying student excuses Connect with students FAQ’s Help Contact Us

  40. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 ADMINISTRATION Next Understanding student development Involvement with students Keeping with pulse of students Use for disciplinary evidence Judiciary hearings FAQ’s Help Contact Us

  41. FACEBOOK TUTORIAL John Doe – ID 3795869 IP 127.0.0.1 UNAFILLIATED Next Attempting to locate old friends Looking for personal information Keeping tabs on individual or group Selling divulged information Predators Sexual assault Harassment Stalking FAQ’s Help Contact Us Relevant Ohio Legal Codes

  42. FACEBOOK TUTORIAL John Doe – ID 3795869 Other Risks Next IP 127.0.0.1 Facebook Ads Message Links Inappropriate content Linked ad Spyware IP Tracking Virus threat FAQ’s Help Contact Us You are logged in as IP Address: 127.0.0.1 Info shared with third parties

  43. FACEBOOK TUTORIAL John Doe – ID 3795869 Next IP 127.0.0.1 Facebook Tips • Only approve friends that you know. • Report any suspicious connectivity or activity. • Heighten security so only your friends can view your information. • Pay attention to what information you disclose. • Always hover over ad or message links to see where they lead. • Keep password hidden and make it unique. How to change security settings in Facebook FAQ’s Help Contact Us What should I look for in suspicious links

  44. FACEBOOK TUTORIAL John Doe – ID 3795869 LOGOUT Congratulations, you have passed the Facebook Tutorial. Please click the logout button. This will close this browser window. Once this occurs, you will have full Ethernet access. If there is a problem with access, please click Help to the left. Before you log out, please comment on this tutorial. The staff at Diversity College values your input on these issues. This tutorial has been created for you, and with your help, we can continue to improve the student services we offer. Along with your comments, please let us know you think of questions we can add to the tutorial. FAQ’s Help Contact Us Comments Question Ideas SUBMIT

  45. Tutorial Questions While we didn’t show a screenshot of the actual tutorial evaluation, below is a list of questions that would be on the evaluation. A score of 80 % is required. We will also be taking further suggestions from faculty, staff, and current students. 1. Using your name as a password and having it written down in your desk is safe. (T or F) 2. Select at least 5 dangers affiliated with Facebook. (check all that apply) 3. How might your profile information be misused? (check all that apply) 4. According to the article The Facebook Facts, how many campuses are on Facebook? 5. Messages from my friends are safe and pose no threat to me or my computer. (T or F) 6. What groups of viewers might misuse your profile information? (check all that apply) 7. Users know messages I send are not serious, and there is no reason for concern. (T or F) 8. The university administration intentionally sweeps Facebook to “catch” students. (T or F) 9. Which Ohio law deals with disorderly conduct, and what are the penalties? 10. Please select in order the method of changing security settings on your Facebook account.

  46. Final Facebook Thoughts • As you know, we e-mailed all cooperative offices before this presentation, because we realize that with any new trend in the college experience, both benefits and dangers arise. We understand that even though we attempt to view student • development from as broad a lens as possible, we rely on the expertise and insight • of others on campus. We value your collaboration with our office and respect the • perspective you bring to the table. • We have taken the questions submitted to us, and answered them on the following slides. • If during the next few months before orientation you have more questions, we are • always happy and willing to discuss this information with you. We are setting up • a portal survey for all faculty as well. As we have spoken strongly about student • involvement within our educational family, our faculty are both bright and • understanding of student needs. We have had a faculty forum on this topic which • has yielded wonderful information. From that forum, we also discovered • the risks for our faculty and staff regarding Facebook.

  47. Presentation and Tutorial Discussion • How did our team develop relative information for both presentation and tutorial? • - Student Centered Focus Groups • - Parent Association • - Parent Focus Groups • - Web Surveys given to current Diversity students • - The Student Perspective (to be explained further later) • How will the group ensure future integration both educationally and personally • with future incoming students? • - Our approach has always been student focused. • - We have crafted our products from the student mold. • - We empower our students to take part in student services. • - The Student Perspective (to be explained further later) • How will student success be measured? • - Continued interaction with our students • - Webinars on changing and vital information • - Podcasts for updates and immediate information • - Student assessment

  48. Presentation and Tutorial Discussion How will the group ensure such programs stay up to date and applicable to our ever-changing student needs? - Continuing Facebook Forums - Web surveys via Diversity College web portal - Continuing to research trends in student technology - Semester revision meetings - The Student Perspective We would like to introduce one of the newly developed form of assessment for Diversity College. Having stated our strong focus on students, we wanted to design a format to keep in touch with the students on our campus. We wanted to hear their opinions, feedback, and assessments. This way, we can keep a finger on the pulse of our campus. We have gathered quite a bit of information already from this web application, which we aptly named, The Student Perspective. The next slides will give a brief description and screenshot of the current system. We are including this in this presentation because it is an affirmation of our commitment to the students we support.

  49. The Student Perspective Diversity Connection Welcome Sally Student 2/19/06 9:00PM E-mail Menus News WebCT Student Services The Student Perspective To access this new assessment tool, student log into Diversity’s current web portal. Once logged in, there will be a link for The Student Perspective under Student Services. Today’s News Athletics Movie Reviews

  50. The Student Perspective Your Perspective Welcome to The Student Perspective. This is where you contribute your vision and opinions as part of the Diversity College family. There are student forums on several topics as well as an online chat function. Soon we will implement Podcasts and Webinars from this location. If you have any questions, please e-mail us. The Student Perspective is still in a very simple format. We have plans on creating a much more intriguing interface soon. We have had quite a bit of activity. Since the launch, we have had over 45% of the student body log on. On this page, they can post comments in the Forums. They can also take our student services poll, and we have integrated the schedule of our interaction events. This is a powerful tool which will be able to reach far into the student community. Current Student Forums • Daily Poll • What is the most important • thing this campus offers to you? • The Newest Technology • Small Classrooms • Great Looking Campus • Student Support • Good Grub Facebook: Friend or Foe Campus Police Student Handbook Revision Athletics 0 Users logged into chat Schedule February 20th – Open Forum Campus Safety February 24th – Facebook Forum February 28th – Library Survivor Workshop March 6th – Dinner with the President March 13th – Open Forum Student Handbook Contact UsHelp

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