NRC 2005 Proposed Work Plan

1. NRC 2005 Proposed Work Plan Recycling Organization Council Meeting January 29, 2005 Santa Fe, NM

2. Advocating for Recycling: A Kit for Community Recycling Coordinators • Recycling: An American Success Story: A ready-to-go fact sheet that can be used to justify state and local expenditures on recycling • Recycling Works: Summary of recent reinvestments/ legislative wins for recycling (e.g. NYC) • Fundamentals of Successful Recycling Programs: Fact Sheet emphasizing characteristics of programs that are successful versus those that are not • Media Advocacy Toolkit for Recycling • Updated Environmental Benefits Calculator

3. Now Available Environmental Benefits Calculator Updated version includes: • Computes environmental benefits from recycling: • Carpets • Personal computers • Clay brick • Aggregate and fly ash • Recent data from US EPA energy savings and greenhouse gas reductions resulting from recycling

4. Now Available Media Advocacy Toolkit for Recycling • Responding to Attacks on Recycling in the Media • Press Release Ideas to Promote Recycling • Recycling in the Media Bulletin Board

5. Responses to the 10 Most Common Anti-Recycling Arguments Myth 1: There are no Markets for Recyclables How to Respond: Demand for recycled materials has never been greater and, in many cases, exceeds the supply currently provided by the American public. Rapid industrial development, particularly in China and other Asian nations, has created a huge surge in demand for recyclables. Domestic and international markets exist for all materials collected in curbside recycling programs, as long as they meet basic quality standards. In fact, there is intense competition among users… A Five-Step Approach to Defend Recycling 4. Generate positive publicity for recycling. To generate positive publicity, you have to get writers and editors interested in the story. Sending press releases to local writers and editors on a regular schedule is a common approach. New statistics, contests, freebies, events, awards, and links to national stories are all good ways to get media attention. Respond to Attacks on Recycling in the Media

6. Press Release Ideas to Promote Recycling #16: Where Do the Materials Go? Residents are always curious about what actually happens to their recyclables when they leave the curb. Trace the recycling trail from your community to processors and manufacturers. #7: Seasonal Tips. Each season brings its own set of waste reduction issues, from yard trimmings in the spring to wrapping paper and Christmas trees in the winter. Offer your residents some tips on reducing waste and recycling more during each season. The U.S. EPA has tips organized by month at http://www.epa.gov/epaoswer/osw/specials/funfacts/index.htm #4: Profile a Recycling Business Owner. Talk about the economic benefits of recycling in your community by profiling a recycling business owner. How many people are employed? What other benefits come from the company’s work in your area?

7. Mobius Newsletter • NRC’s new biweekly newsletter • Replaced monthly Newswire and Policy Reporter • Distribution began in June 04 • Designed to deliver information in a more timely manner to NRC member • 20 Issues for FY05 October 6, 2004 Volume 1, Issue 7 ________________________________ NRC Supports Missouri Recycling Association's Work to Save Public Funding “As communities and states across the country grapple with budget shortfalls, many have faced a cross-roads on which way to turn on their commitment to public investment in recycling. On September 28 in Missouri, a special interim legislative committee…” June 16, 2004 Volume 1, Issue 1 ________________________________ ReMix Magazine Project Launches in Boston & Prince George's County “NRC is working with TiPaper Co., the paper purchasing arm of Time, Inc., and International Paper to increase magazine recycling. The pilot projects are underway in Boston and in Prince George's County, Maryland…” December 20, 2004 Volume 1, Issue 11 ________________________________ Kate Krebs to be Featured Guest on Chicago Radio Program “NRC Executive Director Kate Krebs will be the featured guest on a one-hour radio program on WILL-AM, the public radio affiliate at the University of Illinois in Urbana Champaign on Monday, January 3, 2005 starting at 11:06 a.m. Central time….”

8. Nonprofit Recyclers Council Preliminary Work Plan ‘05 • Education Networking Breakfast • Informal networking breakfast at the Congress & Expo • Seeking out a local organization to partner and enhance local participation, recruit members, and strengthen relationships • Host Joint Council Discussion Forum • Co-organize an discussion with Rural and Minorities Councils to discuss the roles, relevancies, and needs of councils and possible reorganization • Explore Zero Waste Events & Recycling Criteria for NRC Events • Zero waste Host Committee Reception

9. No Computer Should Go to Waste Dell / NRC Partnership

10. No Computer Should Go to Waste Programs 2004 • 32 grants for computer collection events • Technical assistance program for grantees • How-to training workshops • New York City Partnership

11. Grant Recipients 2004 • Grant Program – Spring ‘04 • $10,000 Each • Anchorage, AK • San Ramon, CA • Washington, DC • Atlanta, GA  • Kansas City, MO • Jackson, MI • Santa Fe, NM • Albany, NY • State College, PA • Columbia, SC • Knoxville, TN • Milwaukee, WI • Grant Program – Fall ‘04 • $10,000 Each • Tucson, AR • Mobile, AL • Los Angeles, CA • Aurora, CO • Tallahassee, FL • Kailua-Kona County, HI • Oak Park, HI • Indianapolis, IN • Baton Rouge, LA • Berkshire, MA • Baltimore, MD • St. Louis, MO  • Bozeman, MT • Bergen County, NJ • Albuquerque, NM • Onondaga County, NY • Chautauqua County, NY • Boone County, KY • State of Rhode Island • Richmond, VA New York City $20,000 Total Collection Events in all 5 Boroughs – Oct. ‘04 Queens Bronx Manhattan Brooklyn Staten Island Project Totals Grants – Spring ‘04 $120,000 Grants – Fall ‘04 $200,000 New York City $20,000 GRAND TOTAL $340,000

12. Spring ‘04 Results Total Tonnage Collected: 872 tons Average Per Event: 73 tons Anchorage, AK 306 tons San Ramon, CA 36 tons Washington, DC 40 tons Atlanta, GA  7 tons Kansas City, MO 10 tons Jackson, MI 35 tons Santa Fe, NM 39 tons Albany, NY 70 tons State College, PA 110 tons Columbia, SC 103 tons Knoxville, TN 26 tons Milwaukee, WI 89 tons

13. Workshop & Collection Events 2004 • Two-day event • First day: classroom training • Second day: collection event • Outreach toolkit for municipal and university recycling coordinators • Stanford, CA • Austin, TX • San Francisco, CA Over 1000 cars dropped off approximately 50 tons of computer equipment at Stanford University.

14. 2005 Dell/NRC PartnershipWork Plan • HED Grants • College and University collection events this spring • International • Expand collections to 2 Canadian Communities and possibly one European • Business Collection Events • Raise business awareness • Partnership with business and local stakeholders • Community roundtables • Workshop training

15. Reuse-A-Shoe Nike / NRC Partnership

16. Reuse-A-Shoe • 2004: • 39 partnerships across the U.S. • City of Thousand Oaks, California and Washington State University each received a $25,000 grant. • 2005: • Expanding partnership to 80 communities in 48 continental U.S. States • Grants: Three $20,000

17. ReMix Time International Paper & NRC

18. ReMix • In March 2004, Time, Inc. began running promotional ads on magazine recycling in local editions of several of their weekly and monthly publications including Time, Sports Illustrated, and In Style • Testing ways to significantly boost magazine recovery including intensive consumer education • Implementing intensive magazine recycling pilot program in Boston and Prince Georges County, Maryland • Partners have agreed to 2005 expansion

19. ReMix Ads

20. / GPI NRC Glass Recycling Team

21. Team Goals • To influence the ultimate design of the recycling program in each city to: • increase the quantity of glass recycled • improve the quality of glass cullet • enhance the efficiency of the glass recycling system and the overall recycling system

22. Role of Glass Recycling Team • Make a compelling case for expanding and improving glass recycling in key U.S. cities • Facilitate the transfer of technologies, innovations and best practices in recycling program designs to target cities

23. Team Members • Bruce Walker, City of Portland, Oregon • Donna Stusek, Ohio Department of Natural Resources • Sharyn Dickerson, Athens-Clarke County Recycling (Georgia) • Chuck Seidler, California Department of Conservation • Jerry Bannister, Owens-Illinois • Dan Steen, Owens Illinois • Phillip Ross, GIC • Curt Bucey, Strategic Materials • Paul Smith, Recycle America Alliance • Joe Cattaneo, GPI

24. Initial Target Cities for Tech Transfer Seattle, Washington Palo Alto, California Portage County, Ohio

25. Map of NRC ’04/’05 Project Work Dell Reuse- A-Shoe Glass Project ReMix

26. Affiliate Conferences in 04 • NRC representatives attended the following conferences: • Association of Ohio Recyclers • Indiana Recycling Coalition • Georgia Recycling Coalition • Missouri Recycling Association • New Mexico Recycling Coalition • New York State Association for Reduction, Reuse, and Recycling • Oklahoma Recycling Association • Professional Recyclers of Pennsylvania • Recycling Association of Minnesota • Recycling Alliance of Texas • Tennessee Recycling Coalition

27. San Francisco Congress & Expo • 1,400 Attendees • Online Survey • 354 respondents • Highlights based on Feedback • Welcoming Reception • Closing Plenary • Opening Plenary • Getting Old Shoes Back in the Game • Creating Alliances with Environmental and Social Movements • Testimonials • “Some conferences teach me how to do my job; the NRC inspires me to do it better...” • “There is no other venue where you can network with people of similar interests and concerns. NRC is the only national voice for recycling.”

28. Survey Results

29. Survey Results

30. Minneapolis Congress & Expo 24th Annual National Recycling Coalition Congress & Expo August 28-31, 2005 Minneapolis, MN Heartland of Recycling

31. Preliminary Program Tracks • Track #1: Consulting the Almanac. Understanding emerging trends and the big-picture factors that affect your programs. • Track #2: Planting the Seeds. Getting your message right and engaging community leaders and the public to advocate for recycling. • Track #3: Tending the Fields. How-to sessions with take-away resources and tools that can be used in your own community or business. • Track #4: Predicting the Weather. Open-format, interactive, and audience-driven discussions and debates on today’s top recycling issues • Track #5: Harvesting the Crop. Using innovative approaches to achieve recycling success in challenging budget and political environments