270 likes | 544 Views
Art & Culture in Place-making & Cultural Tourism Presented by Jan Strom Acknowledging Dr Ros Derrett OAM. What is cultural tourism?
E N D
Art & Culture in Place-making & Cultural Tourism Presented by Jan Strom Acknowledging Dr Ros Derrett OAM
What is cultural tourism? …the business of providing and interpreting a place’s culture to visitors - including its lifestyle, heritage, arts and people - in a way that helps visitors understand what makes a place distinctive. (Commonwealth of Australia, ‘Creative Nations’ 1994)
“Cultural tourism is the art of participating in another culture, of relating to people and places that have a strong sense of their own identity. It is an approach to tourism that gives tourists credit for intelligence, and promises them some depth of experience and real-life layering that can be explored on many levels”. (Lips, cited in Wood, 1992:4)
Cultural tourism (CT) is centre of many urban regeneration strategies, it can: • Re-animate city centres, • Rejuvenate existing cultural facilities, • Develop loops and trails, and create new cultural centres. • Attract inward investment.
Increasingly fuzzy boundaries between cultural and economic activities means that Cultural Tourism is increasingly about jobs and income, and less about promotion of culture per se.
CULTURAL TOURISM PLACE SENSE OF COMMUNITY & PLACE RESIDENTS STORYTELLING IMAGE & IDENTITY CULTURAL TOURISM VISITORS Engaging cultural tourism, storytelling, sense of community & place-making … Derrett, 2009
Action Time Why storytelling?
Storytelling … … encourages engagement.
Action Time What is engagement?
Engagement … … is a way of doing being and becoming. It’s about connectivity, relationships, communication, collaboration … And it’s about both/and thinking rather than either/or thinking. (Strom 2009)
Action Time What is community?
The notion of community is … ... always something of a myth. A community implies a coherent entity with a clear identity and a commonality of purpose. The reality is that communities, more often than not, are made up of an agglomeration of factions and interest groups often locked in competitive relationships. (Smit, 1995 cited in Joppe, 1996:475)
Community, the custodians of the content of Australian tourism, must be enabled to participate in tourism by forming its content. Only if Australians are involved in tourism will it survive. (Wood, 1993:7) Community, the custodians of the content of local tourism, must be enabled to participate in tourism by forming its content. Only if local community are involved in tourism will it survive. (Strom, 2009 building on Wood, 1993:7)
Action Time What is a sense of place?
Sense of place … … the common ground where interpretation and community development meets in a concern to create or enhance a sense of place, to establish what is significant and valued in the environment or heritage of a particular community, and to provide action for its wider appreciation and conservation. (Binks, 1989:191 cited Trotter, 1998)
Action Time Can we nurture a sense of place? … if so, how? … if not, why not?
Festivals in regional communities … … can simultaneously be an experience, a product, an outcome and a resource. As such, diverse stakeholders feel a responsibility to nurture, sustain and grow the cultural capacity of their host community. They work to ensure mechanisms are in place to encourage effective communication and relationship building by growing social and cultural capital.
Big tourist ideas wanted Matt Deans 21st October 2009 Coffs Coast Advocate A leading Coffs Coast tourism head, says Shadow Treasurer Joe Hockey was 'right on the money', in telling the region it needs a massive event to attract national attention. Tourism association president George Cecato yesterday supported Mr Hockey's opinion, that the Coffs Coast must get proactive and bring a signature event to the region. During a fleeting visit to town last week, the former Federal Tourism Minister says no longer can coastal tourism just survive on pristine beaches.”You can't market beautiful beaches, you need an identifiable brand” … “You need a big event to get people here and then let them experience what you have.The regulars will come back all the time. That's what puts you on the map”. Reference: http://www.coffscoastadvocate.com.au/search-results/?page=searchresults&cx=005684713114513801790%3Avir3dk8sc7u&cof=FORID%3A11&ie=UTF-8&q=joe+hockey+story&sa=
Coffs Coast Advocate Poll - Which event gets your vote? • Results: • City of Weddings 3% • Gay Games 25% • Ironman series 9% • Festival of the Guiness Book of Records 15% • Coffs Coffers treasure hunt 5% • Extreme sports festival 19% • Choral festival 11% • Campervan and Motorhome Rally 9% • This is not a scientific poll. • The results reflect only the opinions of those who chose to participate. • Reference:http://www.coffscoastadvocate.com.au/story/2009/10/24/your-say-on-what-events/
“…get proactive and bring a signature event …” This does not take The anthropological and the aesthetic. The ‘way we do things about here’ – language, tradition, heritage sites, practice, food, design, built & natural environment, sense of place and community; and the creative industries art-form, practice dimension. …into account
How to put ART in the heART of community cultural pARTnerships…
Activity Time Potential partners & nature of roles…
Potential partners Government - local Government - state & federal Community - diverse Cultural & other professionals Community organisations Educational institutions Business & industry Individuals Media Regional Agencies Visitors Nature of role Manage/collaborate, provide service Invest, advise, regulate Audience, collaborate Suppliers Collaborators, audience Collaborate, research, document Supplier, collaborator Share stories, volunteer, audience Promote & document Facilitate, suppliers Audience
Two Case Studies: Wilson River Experience Walk Coffs Coast Town & Country Trails
CULTURAL TOURISM PLACE SENSE OF COMMUNITY & PLACE RESIDENTS STORYTELLING IMAGE & IDENTITY CULTURAL TOURISM VISITORS Engaging cultural tourism, storytelling, sense of community & place-making … Derrett, 2009
Art & Culture in Place-making & Cultural Tourism Presented by Jan Strom jan.strom@scu.edu.au Acknowledging Dr Ros Derrett OAM Ros.derrett@scu.edu.au