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Learn about the APEC framework for design, which focuses on the aesthetic, practical, emotional, and cognitive aspects of user experience. Explore practical examples and discuss how the framework can be applied in different contexts.
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Experience Design Dhaval Vyas dvyas@few.vu.nl Room: T-304
Norman’s 3-layer model of Emotions Norman (2004)
Norman’s 3-layer model of Emotions Norman (2004) Visceral Design Jaguar E-type Apple iMac
Norman’s 3-layer model of Emotions Norman (2004) Behavioral Design Mercedes-Benz Seat Controls Casio G-Shock Watch
Norman’s 3-layer model of Emotions Norman (2004) Reflective Design Time-by-Design Sexy Urinal
APEC Framework Vyas & van der Veer (2005)
APEC Framework Vyas & van der Veer (2005) • Aesthetic Aspect: • Visceral appreciations based on sensory information only • Naturally determined • Skin-deep beauty • Practical Aspect: • Physical activities a user is capable of with respect to the system • Exploits Usability & Functionality • Emotional Aspect: • Related to emotions such as joy, anger, disgust, etc. • Helps in the decision making • Cognitive Aspect: • Involve interpretation, information processing, problem solving, use of memory, etc. • Beauty within
APEC in Practise Gabriella is a high-school student. She goes to parties several times in a week. She cares a lot about her image amongst her friend circle. She loves R&B, Country and Ragge music and she has music CDs of almost all R&B stars. Whenever she is at home, she always listens to music on her computer. Her room is full of posters of movie/pop stars. She likes using new gadgets. She also likes traveling with his friends. Gabriella (18) – Student
APEC in Practise • Interaction Cognitive • Fun – mapping of circular Click-Wheel interaction with linear screen interaction • Familiarity – the player’s screen has a very familiar metaphor • Menu Driven Interface • Interaction Practical • Easy to hold and use by single hand • Appearance Aesthetic • Pleasing to eyes – Plastic body with metallic and white color • Pleasure - Soft touch • Appearance Emotional • Pleasant Surprise – evoked by the unconventional look • Appearance Cognitive • Pleasant Surprise – evoked by the unconventional look • Social identity of owning a new device in friend circle • Function Emotional • Pleasure – through good quality music • Personalization of music • Surprise – evoked by the Shuffle function • Contextual Sensitive Player: Country music in hills of Barcelona • Function Cognitive • Relaxed – 12 hours play • Being able to create music files • Flexibity – Other file format can be stored • She keeps her school assignments in the same device • Interaction Emotional • Pleasure – Soft touch • Fun – a DJ like interaction through Click-Wheel • Fun – mapping of circular Click-Wheel interaction with linear screen interaction
Student Exercise Use the APEC framework in you given problems • Work in Groups • Student Discussion
References • Books • Technology as Experience. 2004. By McCarthy, J., Wright, P. MIT Press. • Funology – From Usability to Enjoyment. 2003. Blythe, M. (Ed.) Kluwer Publications. • Emotional Design. 2004. Norman, D. Basic Books. • Papers • Experience Prototyping. DIS-2000 • The Building Blocks of Experience. DIS-2000 • Understanding Experience in Interactive Systems. DIS-2004. • And many more…
Thank You ! Further questions and queries are welcome. Dhaval Vyas Room T-304, Informatica Section dvyas@few.vu.nl