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M 4.04

M 4.04. Using Communication Channels. Provide information Position the company/brand Respond to complaints/inquiries. Maintaining Positive Relationships With Shareholders. Newsletters Annual Reports Web Site. Public Relations Channels. Press releases Interviews

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M 4.04

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  1. M 4.04

  2. Using Communication Channels • Provide information • Position the company/brand • Respond to complaints/inquiries

  3. Maintaining Positive Relationships With Shareholders • Newsletters • Annual Reports • Web Site

  4. Public Relations Channels • Press releases • Interviews • Brochures/printed material • Social Media

  5. After Sale Promotions • Warranty: extended guarantee on product • Rebate: money back from purchase after sale • Maintenance agreements

  6. Sales Promotion • Coupons: generate immediate response • Product Placement: incorporating brands into popular media • Example

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