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4.04 PowerPoint

4.04 PowerPoint. 4.04 Understand activities and careers in marketing. . Marketing.

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4.04 PowerPoint

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  1. 4.04 PowerPoint 4.04 Understand activities and careers in marketing.

  2. Marketing Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson

  3. Marketing Mix (The 4 P’s) • Product • Place (Distribution) • Price • Promotion

  4. Product • What are products? • How are new products developed? • How are existing products improved?

  5. Place • Where are products available for sale? • How do the products get distributed to stores and consumers?

  6. Pricing • How do sellers know what price to charge? • What factors influence prices?

  7. Promotion • How are customers made aware of products? • How does the seller entice the buyer to purchase the product?

  8. Marketing Careers • Fashion Merchandising • Travel and Tourism • Marketing Management • Market Researcher

  9. Marketing Careers • Salesperson • Sports and Entertainment Marketing • Sales Manager • Telemarketer

  10. Marketing Careers • Buyer • e-Marketing

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