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Rich Mavrogeanes

Rich Mavrogeanes. How Humans Communicate. 7% Words 38% Tone 55% Visual. Albert Mehrabian 1971, Silent Messages . Live Video Creates A Compelling. There is an avalanche of online video YouTube alone has 2 billion views every day 24 hours of video are uploaded every minute

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Rich Mavrogeanes

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  1. Rich Mavrogeanes

  2. How Humans Communicate • 7% Words • 38% Tone • 55% Visual Albert Mehrabian 1971, Silent Messages

  3. Live Video Creates A Compelling • There is an avalanche of online video • YouTube alone has 2 billion views every day • 24 hours of video are uploaded every minute • Live video webcasting creates a compelling event • people mark their calendar • Grew 650% to 1.5 billion minutes

  4. Key IP Video Market Trends First 12 Years Increasingly Mainstream buyer (Business/ CIO) Integral communications IP Video when? Ease of use Ad-hoc use across org Desktop Fixed & mobile end points Professional and user-generated content Targeted at employees, customers, dealers, shareholders • Early adopter (Audio Visual, Info Tech) • Point solution • IP Video what? • Feature/function • Event use by execs • Room-based • Fixed end points • Professional-generated content • Targeted at employees

  5. Recent Gartner Study: IP Video Enterprise Use

  6. Customers Ask For: • A Means To Deliver a high-impact message to employees, customers, shareholders, dealers – regardless of location • A Way To Keep them informed of events that will impact their business, mission, etc. • Improvement the ROI of their sales and marketing dollars • A way to elevate the effectiveness of training/ education programs • A mans to enable their employees to produce and share rich media content – while managing security, network use, etc.

  7. Supported Applications: Broadcasts, Training & IPTV

  8. Supported Applications: Signage, “Enterprise YouTube” & Surveillance Surveillance & Monitoring Proprietary & Confidential

  9. Unified Communications Positioning ASYNCHRONOUS SYNCHRONOUS BROADCAST 2-PARTY MULTI-PARTY PUBLISHING MESSAGING COLLABORATION INSTANTMESSAGING INSTANTMESSAGING DISCUSSION GROUPSGOOGLE DOCS BLOGTWITTER TEXT EMAIL NA AUDIO PHONECALL AUDIO CONF CALL AUDIOWEBCAST VOICEMESSAGING PODCASTING NA FACEBOOK CORP PORTAL RICH MEDIA (NO VIDEO) WEBCONFERENCING WEBCONFERENCING GOOGLEDOCS WEBINAR EMAIL IP VIDEO (INTERNAL) WEBCASTING TELEPRESENCEVIDEOCONFERENCE VIDEO ON-DEMAND(ENTERPRISE“YOU-TUBE”) RICH MEDIA (WITH VIDEO) VIDEOCONFERENCE NA NA WHERE STREAMING MEDIA PLAYS

  10. User Experience Evolution Past: Separate Apps & Infrastructure Present: Integrated Media Mgmt Portal & Infrastructure Direction:Unified Communications & Integrated Infrastructure Media Mgmt Portal: CEO Broadcast, TV Distribution, Digital Signage Unified Communications: Voice, Messaging, Video/Audio Conf. Digital Signage TV Distribution CEO Broadcast Voice Video/ Audio Conf. Messaging Unified Communications: Voice, Messaging, Video/Audio Conf., Streaming Integrated Portal: CEO Broadcast, TV Distribution, Digital Signage. Ent. YouTube COAX IP SATELLITE

  11. Media Enterprise Streaming • Windows Media “Walled Garden” • Standard Definition Video PCs Displays (W/ STBs) Windows CE Mobile Devices WM Multicast WM Unicast Digital Signs (w/ DS Players) WM Server Remote Office VB WM Reflector Remote Office CDN

  12. Thank You For a copy of this presentation, send an email to: rmavro@discovervideo.com

  13. Enterprise Streaming Forecast (2009)

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