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Rich

Rich. WHAT is define?. A compelling framing of the design challenge based on your new understanding. WHY define?. HOW TO define: unpack & space saturation. how to DEFINE : point of view. is a concise problem statement which reframes the challenge

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Rich

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  1. Rich

  2. WHAT is define? A compelling framing of the design challenge based on your new understanding.

  3. WHY define?

  4. HOW TO define: unpack & space saturation

  5. how to DEFINE: point of view is a concise problem statement which reframes the challenge is your launchpad for developing meaningful solutions to a design challenge is your guiding and grounding force as you develop your solution

  6. how to DEFINE: point of view insight has empathetic language about the user Identifies a need that is deep! Emotional! (hint:verb) Incorporates insights about the user that are unexpected (think observation + interpretation) need user

  7. POV MADLIB [USER . . . (descriptive)] needs [NEED . . . (verb)] because [INSIGHT . . . (compelling)]

  8. POV tips Talk about gut feelings Have good questions at this point (not answers) Short- distill your findings… don’t be afraid to put some details in the parking lot for later Singular - focus on an individual user rather than everyone Sexy - use bold, specific diction… have fun with words!

  9. 20 MIN: space saturation 10 MIN: talk about what’s compelling, sketch a composite character 15 MIN: Answer questions and draft a POV 15 MIN: generate HMW statements

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