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Morale and Welfare Presentation to CFMWS HQ Staff Ottawa – 30 September 2013. Commodore Mark B. Watson DGMWS. Agenda. Introduction Organization and background Vision Programs, services, and initiatives You and CFMWS Marketing. Defence Team – Morale & Welfare.
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Morale and WelfarePresentation to CFMWS HQ StaffOttawa – 30 September 2013 Commodore Mark B. Watson DGMWS
Agenda • Introduction • Organization and background • Vision • Programs, services, and initiatives • You and CFMWS Marketing
Defence Team – Morale & Welfare • Approximately 5,600 “Staff of the Non-Public Funds, Canadian Forces” • Number varies due to casual employment, esp. in summer • 2,125 full time, 1,066 part time, 2,395 casual • 40% CAF affiliation (Retired and/or Family) • 253 Canadian Armed Forces members • 153 National Defence public servants • 375 at MFRCs (locally employed) • Plus many, many volunteers
Defence Team – Morale & Welfare 4,500 3,311 5,000 5,000 CFMWS 5,600 to 6,000 Employees Canadian Coast Guard Canadian Security Intelligence Service (CSIS) Citi Bank Nav Canada
NPP Governance • Full governance assigned to CDS • Authorities delegated to DGMWS as Managing Director of NPP • NPP Board serves as an advisory Board: • Provides stakeholder input to CDS • Strategic plans, policies and direction • NPP investments • Approval of audited financial statements • NPP Board and AFC engagement is key • NPP is a “Chain of Command” responsibility
Operational Funding (FY 12/13) $4.27M
Scale of OperationsNPP net worth / publicly funded expenditures FY 2012-13 Public Funds
My Vision Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families: One Community, One Million Strong
One Community, One Million Strong ONE COMMUNITY >
PSP Sports • 20,000 Intersection sport competitors • 91 Regional competitions – 3,500+ competitors • 18 National competitions – 1,800 competitors • 14 CF CISM teams • 210 Individual CISM athletes • 115 CF athletic trainers Recreation • 400,000 Annual registrations in recreation programs • 42,000 Recreation memberships • 700 Different types of recreation programs • 325 DND facilities involved • 100 Special events – 60,000 in attendance • 33 Community Gateway Web sites – 139,000 hits monthly
PSP Specialty Interest Activities Access to: • Golf: 15 locations across Canada Borden, Cold Lake, Comox, Esquimalt, Greenwood, Halifax, Kingston, Oromocto, Ottawa, Petawawa, Edmonton, Shilo, Trenton, Valcartier, Winnipeg and 6 social clubs using civilian courses: Chilliwack, Gander, Goose Bay, Moose Jaw, St-Jean, Suffield • Marinas and Sailing: 8 locations Comox, Esquimalt, Halifax, Kingston, Petawawa, St. Jean, Toronto, Trenton • Campgrounds & Cabins: 5 locations Comox, Greenwood, Halifax, North Bay, Petawawa
PSP Specialty Interest Activities Access to: • Rod and Gun Clubs: 7 locations across Canada Borden, Dundurn, Greenwood, Ottawa, Meaford, Shilo, Valcartier • Horseback Riding: 4 locations across Canada Cold Lake, Edmonton, Dundurn, Wainwright • Curling: 7 locations across Canada Cold Lake, Edmonton, Gagetown, Greenwood, Halifax, Kingston, Montreal • Skeet Shooting: 5 locations across Canada Edmonton, North Bay, Petawawa, Shilo, St-Jean www.cfmws.com/en/AboutUs/PSP/specialtyinterest
Commercial Services SISIP Financial Services 2012 Results – Programs and Services: • 140,560 lives insured under the Life Insurance plans with $28.6B in coverage and $41.3M paid to beneficiaries • 93,600 CF members protected under the Long Term Disability plan with $106.6M paid out in benefits when combined with the Vocational Rehabilitation Program • 8,329Financial Counselling appointments held • 7,153Financial Planning clients with $232M invested • 3,379CFGroupRSP clients with $117M invested • 5,631 CF members educated under the Personal Financial Management course
Commercial Services SISIP Financial Services Financial Planning • Service is provided by a Certified Financial Planner (Pl. Fin. in Quebec) • Budgeting and goals, including advice on lump sum amounts, investment choices and portfolio management • Pre-authorized investments can be as little as $25/month • RESP, RRSP, and TFSA available • Tax planning and asset allocation • Retirement and release projections Canadian Forces Group Retirement Service Plan (CFGroupRSP) • A "do-it-yourself" online retirement savings plan and investment services Financial Counselling • Remedial assistance for financialdistress and emergencies (includesbudgeting and debtrepayment) • Access to loans and grantsfrom the Canadian Forces Personnel Assistance Fund (CFPAF) and other SOT programs
Commercial Services SISIP Financial Services 4 Credit Canada 5 debtfreesolutions.ca – Consumer Credit Counselling samplecontract 6 Compulife Software Inc. 1 CBC News (April 2012) / MoneySense Magazine (October 2012) 2 moneysense.ca – Where to find a fee-only Financial Planner 3 H&R Block
Commercial Services SISIP Financial Services Re-Insurance: • The sharing of risk among several companies that specialize in high risk insurance protection. • Required to guarantee the payment of claims under SISIP FS Life Insurance plans, even if someone dies while serving in a Theatre of Operations. • Net re-insurancecosts and death claims from 2007-2011: 12.2 M per year.
Commercial Services CANEX / NATEX Programs: • The Personal Home & Auto Insurance • Home: Coverage that fits your way of life. All policies include $5K coverage for military kit; $3K coverage for personal belongings while deployed outside Canada. Military Renters policy for DND controlled quarters, Identity Theft Assistance, Burglar Alarm Discount also available • Auto: Accident-Free Protection, Loyalty Savings (up to 7%), Winter Tire Discount (5% off premium), Students Rates, RV’s and more • Portability: If you should move, be transferred or retire within Canada • Home Heating Oil Rebate Program • If home heated by oil, save on regular delivered price of home heating oil. • Example of savings - In Halifax, participants have saved up to 8 cents per litre for the last six years; average of $1,500 in savings.
Commercial Services CANEX / NATEX • OK Tire • Andrei Master Tailor • Subway • No Interest Credit Plan • 12, 24 or 36 month plans. Plus no money down, not even the taxes. • 12 month payment plan: no hidden handling or administration fees (24 months: 2% ; 36 months: 3%) • Club XTra Loyalty Program • Presentyourcard and earn points for everyeligible $1 purchased. • Twice a year, gift certificates are issued to Club XTra member for the value of the points accumulated (e.g. $5 for 5,000 points). • Club XTra will be replaced by new CANEX Rewards program, to be launched in conjunction with the CFOne card this fall. National vendor partnerships: • Tim Hortons • Aramark (food services)
Commercial Services CANEX / NATEX Initiatives: • Online Sales and Marketing • Developing an online e-retailing strategy to augment existing store operations • Elite line of clothing and accoutrement • Developing a consolidated and centralized retail offering in-store and online of CF memorabilia, clothing & accoutrements • A selection of quality casual/performance clothing and merchandise (e.g. - tie bars, cufflinks, lapel pins, watches, wine decanter, etc) branded with military crests/logos. • Available soon: New design RCN and RCAF windbreakers
DCSM / JPSU JPSU Mission Through an integrated and individual-centric service delivery model, to ensure the coordination and facilitation of standardized, high quality, consistent personal and administrative support during all phases of recovery, rehabilitation, and reintegration on return to service or transition following release, for all injured and ill Canadian Armed Forces personnel and former personnel, their families and the families of the deceased.
DCSM / JPSU 23 Integrated Personnel Support Centres and Satellites • 33 locations across Canada • Personnel support through multi-disciplinary staff and linkages to VAC, SISIP, PSP, MFRC and Base/Wing agencies • Responsive to Commanding Officers
DCSM / JPSUServices 24 Return to Work Program • In 2012, 1,974 personnel participated in the Return To Work program • 26% of them returned to full-time duty, while 47% moved to transition. 27% remained on RTW. Casualty Administration and Advocacy • Home adaptations/special needs equipment, Vehicle adaptations, Home assistance • Assistance through Funds
DCSM / JPSUServices 25 Peer Support • Operational Stress Injury Social Support (OSISS) • Soldier On • Injured Soldier Network • Helping Others by Providing Empathy (HOPE) Outreach & Education • Average 100 briefings a month across the country • Training of approx 1,100 Designated Assistants per year
DCSM / JPSU Personnel currently being tracked by JPSU
DCSM Transition Activities & Initiatives • National Coordination of all Career Transition activities: • Second Career Assistance Network seminars, • Medical seminars, Long Term Planning seminars • Career Transition Workshops • Transition support and programs specific to ill & injured, • Publications/tools that support transition counselling. • Liaise with other organizations: VAC, HRSDC, PS Commission, SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and others. Canada Company – Military Employment Transition (MET) Program A one-stop-web-portal for all things related to transition for serving and retired military members. Serving as a bridge between business and community leaders and the CAF. Includes Corporate Canada employers, Entrepreneurship, Education and Franchising opportunities. 84 Military Friendly employers, such asAmazon, BMO Financial Group, CN, Coca-Cola Canada, Royal Bank of Canada, Shell Canada, Sobeys Inc., SuncorEnergy, Etc.
DCSM Transition Initiatives and Services • Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial University, Enactus and Canadian Youth Business Foundation • Prospect: Forces @ Work: Sustainable Job Placement Pilot Project • H2H: Helmets to Hardhats • Association of Canadian Community Colleges (ACCC) • The Canadian Franchise Association: Military Veterans Program • Forum for International Trade Training (FITT) In addition to previously mentioned programs and services, the following are specifically for ill and injured members of the Reg and Res force: • Vocational Rehabilitation Program-Serving Members (VRPSM) • Priority Hiring-Public Service • Integrated Transition Plan
Military Family Services Enabling a mission-ready Force by addressing the issues faced by CAF members and their families that result from military service. Military Family Services manages: • Military Family Services Program, including funding and oversight of Military Family Resource Centres • Dependant Education Management, who manages the education compensation and benefits requirements of military members with dependant children. • Quality of Life issues that arise and affect military families as a result of conditions of service of serving CAF personnel
Military Family Services • ACCESS TO SERVICES: • Military Family Resource Centres– On Base, In Person • 32 in Canada, 7 sites in the United States, 4 in Europe • Third party, independent organization located on Bases/Wings or through outreach programs • Provide services in both official languages in accordance with the need of the local community. • Family Information Line– Informed, Connected and Supported • 1-800-866-4546 – Now 24/7 service • Bilingual, information and supportive counselling • www.FamilyForce.ca– For and about Canadian military families • A portal to all MFRCs for local information • Useful general information of interest to all Canadian military families
Military Family Services • BY THE NUMBERS: • FamilyForce • In 2012, 328,062 visits to the FamilyForce site, and there were 196,832 total unique visitors. • Family Information Line (FIL) • In 2012, 1620 calls were made to the FIL (as well as 4760 calls to the automated system that has deployment information). FIL Stats (1 Jan to 30 June 2013) Total contacts: 713 355 calls and 358 emails (follow up calls/emails to each contact not included) Contacts per issue type: • CAF family related: 21% • Military related: 16% • Veteran related: 14% • MFRC: 6% • Mental health: 5%
Support Our Troops Program Support Our Troops Fund is an umbrella for the following: • Military Families Fund − linked to conditions of service • $4M dispersed to >1,000 members/families • $5K per incident at local level • Soldier On Fund − contributes to a healthy, active lifestyle • $1.1M dispersed to 630 members/families • Funded a wide range of programs • Hospital Comforts Fund − basic amenities for hospitalized members • $85K dispersed annually to >300 members • Op Santa Claus − gift for deployed members over holidays • Gifts delivered to 1,600 members $13M has been received since 2006 from: • Personal contributions to SOT Fund • Proceeds from third party events • Contributions from external charities/foundations
Support Our Troops Program Examples: • Army Run: Generated almost $500K in funds for the MFF and Soldier On during the past 2 years. • Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012, generated almost $100K for the MFF • Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin Campaigns to highlight the CAF and the sacrifices of military members and their families, collectively generated $200K for the MFF. • Honourable PM Stephen Harper – History of Hockey book: To be released Fall 2013, all proceeds to MFF. • Winnipeg Jets True North Foundation: Willdonate $75K to the MFF/Soldier On yearly for the next 10 years. • Sears:7 year relationship, annual donation of $10K to the Hospital Comforts Fund (under the SOT Fund umbrella).
Soldier On Fund • Supports former and currentlyservingmembers with a visible or non-visible injury/illness to adopt an active lifestylethrough sport and recreation • Over $1.1M has been disbursed to provide access to equipment, training and events allowing participants to: • learn a new sport such as skiing, horseback riding, fly fishing, and kayaking; • train with and compete against soldiers with similar injuries and illnesses from other nations; and • push their physical and mental limits through participation in regional and national sporting events. • $2.4M has been raised by donations from Canadians, corporations and other organizations
Soldier On Participation 630 Total members supported by Soldier On As of 1 Apr 13
Soldier On Demographics • 86% Serving • 14% Retired Region Officer NCM Retired Total NS/NFLD 9 71 5 85 NB/PEI 3 28 9 40 QC 8 103 14 125 S ON 2 20 5 27 E ON 7 126 20 153 Prairies 3 29 8 40 AB/NC 7 90 7 104 Pacific 5 42 9 56 Total 44 509 77 630 As of 1 Apr 13
Soldier On As of 01 July 2013 Canada Army Run Ottawa, ON 20-23 Sep 13 Soldier On Golf St. Andrew’s, Scotland 16-19 Jul 13 RCN 10K Halifax, NS 18 Aug 13 Soldier On Aquatics Camp Ottawa, ON 21-27 Jul 13 Nijmegen Marches Netherlands 16-19 Jul 13 Soldier On Golf Camp Victoria, BC 08-14 Sep 13 Saddle Up Soldier On V Toronto, ON 7-11 Oct 13 CISM Athletics Germany 9-16 Sep 13 • News: • Five Soldier On members successfully participated in the UK Help for Heroes Big Battlefield Bike Ride in UK/France • Eight Soldier On members will participate in the Nijmegen Marches for the second consecutive year • Maj Shelley Colter finished 8th in the World Powerlifting Championships finishing in 8th place. • Capt Christian Maranda will represent Canada at the World ParaCanoe/Kayak Championship in Poland, August 2013.
Canadian Forces Personnel Assistance Fund Offers financial assistance in the form of low interest loans and/or grants through the following programs: Minor Disbursement Program ($33K to 194 members)* Grants up to $200 (on a once per lifetime basis) to relieve temporary distress or to promote well-being. Accessed through a helping agent such as: the Chaplain, Social Work Officer, Military Family Resource Centre personnel, SISIP Financial Counselor, Veteran Affairs Canada. Education Assistance Loan Program ($1.9M to 476 members)* Established to assist eligible serving members, former members and their recognized independents to obtain a post-secondary education (full-time studies). Loans range from $1,200 to $4,000 per year to a lifetime maximum of $16,000 per student are available. *data based on calendar year 2012
Canadian Forces Personnel Assistance Fund Self Improvement Loan Program ($7.5M to 2,208 members)* • Financial assistance through small loans to assist in emergency situations such as: compassionate travel, urgent home and car repairs, minor renovation projects, prevent financial distress situations, household purchases, education, etc. • Loans are available from $1,000 to $5,000 in increments of $500. The maximum Financial Distress Program ($1.1M to 154 members)* • Grants and loans when warranted by distress or other qualifying circumstances. The lifetime maximum for assistance is $5,000 for a grant and $25,000 for a loan. • Access to the fund is normally through an agent of the fund, Veteran Affairs Canada, SISIP Financial Counsellors or designated Base/Wing Program Administrators • Eligibility to make an application does not guarantee approval • Each request adjudicated against specific criteria before a decision is rendered *data based on calendar year 2012
SOT Summer Camps The SOT Summer Camps provide an opportunity for children of military families to escape from the stressors of military life, with priority given to children of deployed personnel. In summer 2013, more than 400 children of military members enjoyed a complimentary week at Camp Maple Leaf and Muskoka Woods. The Military Families Fund, Canada Company and personal donations have unwritten the cost of camp registrations.
Vacations for Veterans Program • Launched in January 2012 • Program is available to CAF members (former and currently serving) who have sustained an injury or illness while serving in a Special Duty Area/Operation and who are in receipt of a VAC benefit as a result • Eligible members may apply for 1-week of accommodation at one of Shell Vacations Club’s 26 properties in Canada, the US and Mexico • More than 100 CAF members/families have benefited from this program
PSP – DFIT.CA Fitness training DFIT.CA • Launched 11 Oct 2012 • Focus on fitness required for operations • Over 20 000 CAF personnel registered
PSP – Project FORCE Tests • Current CF EXPRES remains valid for evaluation • No EXEMPTIONS will be awarded pass 31 Mar 13 • New CF fitness test – Training Objective/familiarization – Valid if achieve the standard. • Members must schedule a trial of the new test • CANFORGEN 038/13 CDS 015/13 041728Z MAR 13promulgate direction • Ongoing data collection to measure adverse impact • Spirit of the policy remains the same (failures, remedial PT, administrative action, merit boards, other implication, etc). 1 April 2014 – new CF fitness test • New DAOD 5023-2 in place • New incentive program Visit:www.cfmws.com/forceprogram
NPP Outreach • SOT programs / funds attracting significant contributions from Canadians • Individual donations of dollars and products / services • Proceeds from third party events • Contributions from events / campaigns held by charitable organizations • e.g.: True Patriot Love, Canada Company and Wounded Warrior • As number and complexity of events increases • There are greater demands for DND/CF Support • There is little adherence to policy provisions and • There are diminishing efforts to align with CF priorities • Some external organizations competing with internal NPP “charities”
Canadian Defence Community Banking Key relationship with BMO Bank of Montreal • Personal Banking • Mortgage Plans • ABM/ATM • SOT MasterCard • Sponsorship – National and Local Programs
CF Appreciation Program • Official discount program of the CF • Over 40,000 CF Appreciation Program cardsissued • Members can save at more than 26,000 locations locally, nationally and worldwide • Categories: Accommodations, Attractions, Entertainment, Dining, Recreation, Services, Shops, Travel & Transportation Visit: www.cfappreciation.ca
CF Appreciation Program CF R&R Club: • linked to US Armed Forces Vacation Club • linked to Gov Rewards and International Cruise and Excursions • Access to 3,500 accommodations in 80 Countries starting at $369 USD per week • Access to cruise lines, airlines, and 3,000 US Golf Courses at guaranteed low prices.
CF Appreciation Program Silver Lake Resort, Kissimmee, Florida 7 nights/$369 USD Wyndham Ka'eo Kai Kauai, Hawaii 7 nights/$369 USD Barnsdale Country Club Rutland, England 7 nights/$369 USD CF R&R Club – Examples: Visit: www.cfappreciation.ca
CFOne Card • Confirms that an individual is a member of our One Community – One Million Strong • Provides access to MW programs, services and facilities Multi-phased approach • Phase 1: (Fall 2013) will launch with access to the CANEX Loyalty Program and CF Appreciation Program • Future Phases: expanded to include access to PSP recreation services; administration of Mess fees, access to clubs and activities, as well as other MW services.
My FY 13/14 Priorities Marketing Employee Engagement Profitability / Diversification