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Empowerment by crowdfunding How to pitch yourself to growth

Empowerment by crowdfunding How to pitch yourself to growth. Nicolette Loonen Amsterdam – 26 May 2014. A short introduction. Agenda. What is VERA Community? Why does VERA Community exist ? Why should you invest ? Why should you crowdfund ? What does it take to crowdfund ?

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Empowerment by crowdfunding How to pitch yourself to growth

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  1. Empowerment by crowdfundingHow to pitch yourself to growth Nicolette Loonen Amsterdam – 26 May 2014

  2. A short introduction

  3. Agenda Whatis VERA Community? Why does VERA Community exist? Whyshouldyouinvest? Whyshouldyoucrowdfund? What does it take to crowdfund? Lets get to work

  4. What is VERA Community? Crowdfunding: involvedandpatientcapital Campagne support: online and offline Coaching & advice • network of professionals • partnerships Focus on female entrepreneurs with the WOW-factor

  5. Why does VERA Community exist?

  6. Why does VERA Community exist? Itis time to really INVEST in women! Investors Entrepreneurs Funding cap forfemale entrepreneurs Creating a level playing field for equity funding Strengthen equity for start of growth Mobilizingfemaleinvestors Acces to ‘untapped market’

  7. Whyshouldyouinvest? • Earn a potential return • Experience the joy of being a shareholder • Low thresholdto invest: everybodycanbeaninvestor! • Support female entrepreneurs Investing through via VERA Community gives 5 times ‘ROI’ Investment Impact InvolvementInspiration Incentives

  8. Whyshouldyouinvest?

  9. Whyshouldyoucrowdfund? • Mobiliseyournetworkandbeyond • Marketing and PR tool to promoteyour company • Strengthen equity position • Create a network of fans • Acces to informalinvestors

  10. What does it take to crowdfund? • Engagewithyouraudience • Thinkand act frominvestorsperspective: what’s in itfor me • Have a profound business plan withevidencedpotential • Be likable, createsympathy • Be creative • Work hard • Have a great elevator pitch

  11. Createan elevator pitch thatsells Pitching is…….. • Storytelling • Sales • Conversation

  12. A good elevator pitch…. • Tells a story thatpeoplecanrelate to • Has relevant data, examples • Informsyouraudience on the problemthatyou are solving • Givesyourvisionwhat the worldwould look likewithyouridea All of that in 60 seconds

  13. A good elevator pitch…. • Who: Hi, my name is X from company Y • What: Company Y is ….. • Why: The problemthat we are solvingwith company Y is ….. • How: Our approach to solvethisproblem is ….. • Strong oneliner thatpeopleremember SMILE! It’s okay to have funwhenyou’repitching

  14. Let’s get to work • Write down yourown elevator pitch andpracticeitfor a few minutes • Findsomeone to pitch for • Eachcouplechooses a winner • Eachcouplejoinsanothercoupleandchooses a winner • Eachquartetjoinsanotherquartetandchooses a winner • Andso on…. The winner is…….

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