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Monetizing LTE

Monetizing LTE. July 25, 2012. Scott Hoffpauir Chief Technology Officer. Not if LTE, When LTE. 1Q12 Commercial Deployments by Region. LTE Network Deployments. Source: Ovum – 1Q12 HSPA+ and LTE Deployment Tracker. Subscriber Growth Forecast Vary. Millions. 1 Billion by 2017.

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Monetizing LTE

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  1. Monetizing LTE July 25, 2012 Scott Hoffpauir Chief Technology Officer

  2. Not if LTE, When LTE 1Q12 Commercial Deployments by Region LTE Network Deployments Source: Ovum – 1Q12 HSPA+ and LTE Deployment Tracker

  3. Subscriber Growth Forecast Vary Millions 1 Billion by 2017

  4. LTE Deployment Not Yet a Revenue Generating Proposition 60% of operators globally will launch 4G services by the end of 2013 71% believe there is a viable business case to launch 4G today Top Reasons for 4G Networks • 35% - Create new revenue streams • 31% - Build brand value through technology leadership • 23% - Increase capacity to offer mobile broadband services Source: Informa Industry Survey, May 2012

  5. LTE Network Monetization Strategies • Cost effectively deliver burgeoning bandwidth requirements • Own the user experience • Offer new communication applications • Leverage data analytics to upsell/cross sell new applications

  6. Cost Effective Network Management • Single Network • Superior quality services • High-definition voice and video

  7. Owning the User Experience • User expectations have changed dramatically • Increasing willingness to change providers with service degradation • LTE broadband abundance assures superior user experience

  8. Two Market Trends Collide to Create New Revenue Opportunities Availability of Smart devices Abundance of Broadband New Revenue Opportunities

  9. Operators Well Positioned to Offer Unified Communications • Enterprises believe mobile operators are better positioned to deliver single voicemail, instant messaging, video calling, unified messaging, voicemail and email integration, extension dialing and video conferencing than fixed-line service providers, Microsoft, Google or IBM. • When asked who could best deliver a complete, integrated set of unified communications services, "my mobile service provider", Microsoft and Google were top choices among respondents. Large Ent 1000+ Mid-market 100-1000 seats Small Business <100 seats Micro Business <10 seats

  10. Administrative Assistant Use Case

  11. Government Agency Trainer Use Case

  12. Dental Office Manager Use Case

  13. LTE Powering Real-time, Rich Communications Evolution Voice calling moving to video calling Available across new communication devices Calling Instant Messaging & Presence Text Messaging Voicemail is mobile visual messaging Messaging Collaboration High-definition Audio Conferencing High-definition Video Conferencing Web conferencing BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

  14. User Experience is Changing Mobile-centric interfaces: touch, gesture, search, voice, video

  15. Advancing the User Experience Beyond Connectivity Growing variety of communication devices by end-users

  16. New Business Models Proliferation of smart device + abundance of Broadband = new business models • Swisscom unlimited data and SMS • Similar to Cable & DSL services • Verizon Wireless “Share Everything” • Data sharing across devices • Smartphones, feature phones, tablets, netbooks, USB modems and Mi-Fi devices • Includes unlimited voice & text messaging • Removes customer frustration of under utilization on one device and over usage on another

  17. LTE = Smart Network • Gather and analyze the extensive customer usage data • Devise upsell and cross sell strategies leveraging network data

  18. Thank You

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