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MASTERColour CDM-Rm Elite Mini 35W/930 upgrade Mini design and Maximum sparkle …

Elite. Elite. MASTERColour CDM-Rm Elite Mini 35W/930 upgrade Mini design and Maximum sparkle …. Sept 2011. What’s new ? MASTERColour CDM-Rm Elite Mini 35W/930.

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MASTERColour CDM-Rm Elite Mini 35W/930 upgrade Mini design and Maximum sparkle …

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  1. Elite Elite MASTERColour CDM-Rm Elite Mini 35W/930 upgradeMini design and Maximum sparkle … Sept 2011

  2. What’snew? • MASTERColour CDM-Rm Elite Mini 35W/930 With CDM, we are striving to always offer best performance in retail lighting, hence we are upgrading our portfolio with the latest Elite (shaped burner). In Sept 2011, we will replace the existing CDM-RmElite Mini 35W/930 with a new generation lamp with this latest Elite burner: Elite What will change? Elite • Putting in the shaped Elite burner will bring: • increased lumen output: 2150Lm -> 2400Lm • improved maintenance (from 75% to 87% at 12k hr) • increased luminous intensity: • 10D from 18.000 to 20.000Cd • 25D from 8.000 to 8.500Cd • 40D from 3.900 to 4.400Cd • increased R9 (red color) from 41 to 43 • increased lifetime with 3k hours

  3. Valueproposition… • MASTERColour CDM-Rm Elite Mini 35W/930 Ease of use… • easy solution for upgrading existing halogen luminaires • easy to install, easy to replace, easy to maintain • 3 different beam angles available Excellent light quality… • crisp white sparkling light • excellent merchandise representation CRI = 90 • high lumen output and high lumen maintenance Lowest cost of ownership… • long life and high lumen maintenance • energy efficient: save up to 65% energy versus Halogen • generates less heat: save on air conditioning costs

  4. KeyApplications… • MASTERColour CDM-Rm Elite Mini 35W/930 Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting …but also Mini flood lighting (Indoor/Outdoor) Lighting differentiation - Miniaturization with CDM white sparkling light - Highest performance in a 50mm reflector lamp - Save up to 65% energy compared to Halogen - More light output than any 50mm LED lamp available

  5. CompetitorCompare • MASTERColour CDM-Rm Elite Mini 35W/930 From Sept 2011 Till Dec 2011 best performance

  6. TechnologyCompare • MASTERColour CDM-Rm Elite Mini 35W/930 CDM-Rm Elite Mini is the absolute winner for higher lumen packages and is by far the most efficient lamp!

  7. Lamp & geardimensionaldrawings… MASTERColour CDM-Rm Elite Mini 35W/930 • Note: • Sizes & design are similar for all Philips CDM-Rm Mini’s • This version has no difference in look & feel, or • dimensions compared to its predecessor HID-PV m 35/S HID-PV m 35/I HID-PV C 35/S HID-PV C 35/I

  8. Logistics & Pricing information… MASTERColour CDM-RmElite Mini 35W/930 • Phase In Elite Phase Out Elite • Pricing • Same as previous generation Rm Elite Mini lamp.

  9. FAQ’s MASTERColour CDM-Rm Elite Mini 35W/930 When will this new mini lamp be available? The new lamp will be commercially available from Sept 2011. Will the new lamp replace the existing Rm Elite Mini 35W/930? Yes, the new lamp will replace the existing Elite Mini 35W/930 lamp. Can the new Rm Elite Mini 35W/930 run on any EL gear? Yes, the lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear. Can the new Rm Elite Mini 35W/930 also run on EM gear? No, like the current CDM Rm Mini 35W/930, the lamp is designed to run only on EL gear with end-of-life protection.

  10. Questions? Please contact: Arthur van der Wateren Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 1440 7675 cell: +32 471 920361 email: arthur.van.der.wateren@philips.com

  11. Philips MASTERColour CDM-Rm Mini GX10 portfolio (*) tests are running to proof 15k hr lifetime

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