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ICT in development of social business

ICT in development of social business. Business consultation and training centre LatConsul. Reasons to use ICT. Revenue Profitability Costs Efficiency Reach Brand image Employee satisfaction New Product New business model Competitive advantage / differentiation . Trends.

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ICT in development of social business

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  1. ICT in development of social business Business consultation and training centre LatConsul

  2. Reasons to use ICT • Revenue • Profitability • Costs • Efficiency • Reach • Brand image • Employee satisfaction • New Product • New business model • Competitive advantage / differentiation

  3. Trends • Social media networking • Cloud Computing • Enterprise mobility • Consumerization of IT • ICT adoption by SME’s • Other devices computing • Other trends

  4. For consideration • 41% of web users read blogs • 47% of the time people spend on the Internet is spent in search and reading content, 33 % is spent for communication • 91% of web users likely make a purchase by recommendation • 330 million online video viewers • Twitter has 1 million users and 3 mlj messages per day • Linkedin has 19 million users • Myspace – 110 million users • Facebook – 192 million users

  5. Social networking • Social media: • Forums and communities, • Blogs • Social networks • Multimedia sharing • Social bookmarking • Diggs • Rss readers • Microblogging

  6. New Web users (1) • Customers behave differently – follow them: • They meet in different places, • They share content and spread the voice • They influence • They comment • They advertise themselves

  7. New Web users (2) • Customers Communicate more – go where they are! • People regroup on communities • Word of mouth is strongest • People read blogs and comments, generate more content than ever • People engage in on-line conversations, becoming part of brand communication

  8. Social marketing • With or without you – the conversations will happen! • Participate, manage and initiate these conversations for a better control of your brand • Once you start a conversation, you shouldn’t leave it

  9. Brand community • Build a non-marketing community outreach to deliver a voice for your organization • Use the buzz power • Reach people where they re-group • Reach the right people • Keep the brand positioning • Generate more traffic • Enlarge the targeted segment

  10. Expected results • Leverage current marketing results • Better brand awareness • More effective brand management • Stronger loyalty of clients • Better quality of products • More sales

  11. Social media strategy • Start with meeting people on internet – answer on comments, read what they say about your or brands similar to yours • Set up a collaborative tools – social network sharing options (facebook, twitter share buttons) • Connect with your customers – create profile of your brand in social networks • Replay offline campaigns on the Internet – post your campaigns on youtube, announce upcoming event on Twitter, post feeds on Facebook, blog about your brand.

  12. Actions • Engage users in product testing – create restricted communities who will be able to test the product and help its development. Create user communities • Engage users to buzz- share and present your products to bloggers in order to • Start a conversation – engage a conversation on your blog and chat rooms. Post on other blogs • Develop an honest and viral state of mind – be open, don’t be afraid, be honest and share as much as you can.

  13. Communication • Embrace transperancy • Do not posh with fake names • Do not delete critical comments • Do not be affraid to respond to them • Build the trust • Show that you are truly listening

  14. Combine communication tools • Leverage the effect by using multiple tools • One media or one profile is not enough to see the effects • It is the combination of multiple tools that will take you successfull

  15. Effective and user friendly design • Foster responsive design • Wide open spaces • Full screan pictures • Big capital letters • Infographs • Video • Interactivity

  16. Create a page • Your own web page • Facebook - create a page for your brand • MySpace, local Social networks - create a page for your brand • Create a group on LinkedIn – about company employees, topics of your business • Create an account on Twitter – share usefull and interesting news, links • Youtube – post videos, create viral spots, helpful content • Slideshare – create and post useful presentations • Blogs – share with bloggers, keep them informed, post news

  17. Free DIY website builder • www.wix.com • www.anazana.com • www.berta.com

  18. SEO • Domain name: • Short • Including keyword of your product Common mistakes: Keywords are not included in URL, Keywords are not consequent Descriptions do not differ Content should be as: • Title • Description • Keywords & tags • Alt descriptions

  19. Patience • You will notice only small changes at the beginning • The effect will be powerful when users will see your engagement • One page on facebook is not going to create a miracle but the combination of multiple tools might • Never release your presence - communities need to be animated

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