System Administration

1. System Administration

2. Introduction • Name / job role • What company are you with • How much experience do you have using Webtrends • Create a Word document for your notes ..

3. Agenda

4. System Administration Profiles

5. Profiles Profiles are used to: • Identify the data to be analyzed • Specify report and analysis settings • Enable features that are defined outside the profile • Filters, Scenarios, Campaigns, etc

6. Profile Profiles Data Source Template & Dashboards Filters Hit Visit Complete View Users Roles Rights Overview Basic Advanced

7. Demonstration Create a profile

8. Demonstration: Profile Before you create the Basic Profile ensure that the following steps have been completed: • SmartSource Data collector has been installed and configured. • The whatever.com website has been mapped to the SmartSource Data Collector. • A ‘whatever’ data source has been created, pointing to: C:\Log Files\whatever.log

9. Demonstration: Profile

10. Workshop Create a MUSA profile

11. Workshop: Profile

12. System Administration Profile Filters

13. Profile Filters Profile Level Filters - Obviously, applied at a Profile level. For example filtering a Profile for a domain. Custom Report Filters - With custom report filters, filters are applied to a specific report to produce reports that are specifically tailored to your needs. Hit Filters - include or exclude raw data generated by individual actions on a web site. Visit Filters - include or exclude data that as already been grouped into visits. A visit is a single session of activity identified with an individual user, including all the page requests and hits logged during the session

14. Profile Filters Combining Hit and Visit Filters - When combined, hit and visit filters in the same profile or custom report, Webtrends processes the hit filters first and then the visit filters. After you decide whether to apply filters to all your profile data or at the custom report level, you should consider whether to use include filters or exclude filters.

15. Profile Filters When a visit filter is applied at the Profile Level the log file is analyzed for the first hit of the ‘Entry Page’ defined in that visit. The subsequent reports will be based either including or excluding visits that are based on that defined ’Entry page’.

16. Profile Filters Filters on a URL or URLs in the log file • Can use * as a wildcard or regular expressions to define multiple URLs • Filters on parameters

17. Profile Filters Product Services www.whatever.com www.services.whatever.com www.product.whatever.com Services Profile Product Profile

18. Profile Filters The filter will only be applied if both criteria are met. ANDstatement Two separate filters ORstatement

19. Demonstration Profile Hit filter

20. Demonstration: Hit Filter Whatever.com just wants to report traffic for the domain www.whatever.com.

21. Workshop Profile Hit filter

22. Workshop: Hit Filter Whatever.com just wants to report traffic for the domain www.whatever.com.

23. Workshop Profile visit filter

24. Workshop: Visit Filter The campaign manager for MUSA.com wishes to analyse traffic on the website, where just *Google* is the referring site.

25. Workshop combining filters

26. Workshop: Combining Filters Whatever.com requires a profile that filters for the number of hits to their shopping cart. The shopping cart pages are located in the /cart/ directory. Example URLs: www.whatever.com/cart/Step1_Product.html www.whatever.com/cart/Step2_Account.html

27. System Administration Templates

28. Profile Templates Data Source Template & Dashboards Filters Hit Visit Complete View Users Roles Rights Overview Basic Advanced

29. Demonstration Templates

30. Workshop: Templates Re-analyze is necessary ONLY if you enabled any new custom reports,added Profile filters or have enabled features, e.gPath Analysis.

31. Demonstration dashboard

32. Workshop: Dashboard Workflow for creating a Dashboard: • Define the template dashboard • Include the reports in the dashboard • Save the dashboard • Add the dashboard to the template • View the report

33. System Administration Users, Roles & Rights

34. Profile Users, Roles & Rights Data Source Template & Dashboards Filters Hit Visit Complete View Users Roles Rights Overview Basic Advanced

35. Users, Roles & Rights • At the most basic level, creating a user grants access to a Webtrends login. However, by selecting specific rights for each user, you can define very specific and detailed user rights according to each user’s job function and data access requirements. • If you have more than a handful of Webtrends users, you can reduce configuration time using groups of rights called roles.

36. Users, Roles & Rights Administrator • Create, Edit, Delete, and View rights to all Webtrends features Report Manager • Create, Edit, Delete, and View rights to all report creation, configuration, and export features, including full Custom Reports. • Cannot create or delete profiles or data sources. • Cannot manage accounts or users, except to assign report viewing rights to users. Report User • Has View and Export rights to reports, but only for profiles for which the user is permissions to view.

37. Users, Roles & Rights • When you configure rights for a user or role, Webtrends provides three different types of rights: • action rights • profile rights • template rights • Selecting these rights defines the permissions granted to a user or role. Action rights are designed to control access to functionality. Profile and template rights provide access to the data and reports contained in specific profiles and templates. • Webtrends user rights are cumulative, and greater rights grant implied access to lesser ones.

38. Users, Roles & Rights • Webtrends user rights are cumulative, and greater rights grant implied access to lesser ones. • For example, granting Create rights also grants View, Edit, and Delete rights. • Similarly, if you have only View rights to all profiles through the Action Rights dialog, you can still be granted Edit rights to any specific profile in the Profile Rights dialog.

39. Demonstration Users, Roles & Rights

40. Workshop: Users, Roles & Rights • Select Administration > Application Settings > Users • Select New and enter the following details. • Assign some Action, Profile and Template Rights • Log out and Log in as THanks

41. System Administration Tracking Visitor Behaviour

42. Visitor Behaviour The main objective of web analytics is to understand how web visitors are using your site (what pages are visited and what actions are taken) so that you can determine if they are doing what you want them to do. • Are visitors making purchases or downloading white papers? • Are visitors responding to ads? • Are visitors reviewing your technical support materials rather than calling your technical support ? But how can you tie activity to individual visitors? How can you tell whether a hit to a product information page and a hit to the pages of a shopping cart were all done by the same visitor?

43. Visitor Behaviour Webtrends identifies the visitor using a First Party Cookie. When the profile is first analysed and Visitor History is enabled, Webtrends creates a Visitor History Table that tracks the activity of each unique visitor analysed for that profile. The Profile is configured to collect the visitor activity you require, e.g. campaign history.. and Webtrends will use specific query parameters to track the activity.

44. Visitor Behaviour Visitor count - column changes dynamically based on time periods selected Visits – not visitors! Always zero – so count will not match “unique visitors” in other solutions

45. Visitor Behaviour

46. System Administration Summary

47. Summary