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Consumer Education in Japan. Changing for the future . Contents. History Concepts of consumer education Changing view points Traditional consumer education Challenging Consumer citizenship Education Consumer Agency Consumer Education Promotion Act. History.
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Consumer Educationin Japan Changing for the future Takao Nishimura, Ph.D., [Japan]
Contents • History • Concepts of consumer education • Changing view points • Traditional consumer education • Challenging Consumer citizenship Education • Consumer Agency • Consumer Education Promotion Act Takao Nishimura, Ph.D., [Japan]
History • 1962 Consumer’s Right (J.F.Kennedy) • 1968 Consumer Protection Fundamental Act • 1970 National Consumer Affairs Center • 1990 National Institute on Consumer Education • 1994 Product Liability Act • 2000 Consumer Contract Act • 2004 Consumer Basic Act • 2009 Consumer Agency?? Takao Nishimura, Ph.D., [Japan]
Aim of Consumer education Prevent various problems suffered by consumers Be careful with your contracts ! young adult appointment sales! the elderly door to door sales! ladies multilevel marketing! Takao Nishimura, Ph.D., [Japan]
Aim of Consumer education • Avoid accidents caused by defective products • Use consumer goods safely Readlabels carefully! Be aware of misuse! Takao Nishimura, Ph.D., [Japan]
TeachingMaterials Sponsoredby Local government Cons.Organization NPO Private Company Takao Nishimura, Ph.D., [Japan]
Concepts of C.E. Takao Nishimura, Ph.D., [Japan]
Concepts of C.E. Takao Nishimura, Ph.D., [Japan]
Consumer Citizenship society 2009 Consumer Agency ? Consumer independence Responsible Consumer Education for Consumer Citizenship Society + Consumer Education Promotion Act Takao Nishimura, Ph.D., [Japan]
Thank you ! Takao Nishimura, Ph.D., [Japan]