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The Arab Spring and Beyond Social Media Training

The Arab Spring and Beyond Social Media Training. Our Project. How to increase the capacity around use of social media For journalists For the business side Project team Bill Mitchell, Howard Finberg, Vanessa Goodrum, Susan Mernit, Tarek Atia and a host of trainers. Our Project.

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The Arab Spring and Beyond Social Media Training

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  1. The Arab Springand BeyondSocial Media Training

  2. Our Project • How to increase the capacity around use of social media • For journalists • For the business side • Project team • Bill Mitchell, Howard Finberg, Vanessa Goodrum, Susan Mernit, Tarek Atia and a host of trainers

  3. Our Project • We know this training works • Two weeks in Nov. 2012, April 2013

  4. Our Project: On-site • Effective, but it is not sustainable • It does not scale

  5. Our Innovation • Use what we learn from on-site training to build sustainable training • Use Poynter’s e-learning platform

  6. Two Outcomes • 1. Self-directed training in English & Arabic

  7. Two Outcomes • 1. Self-directed training in English & Arabic

  8. Two Outcomes • 2. Online Group Seminar

  9. Two Outcomes • 2. Online Group Seminar [final steps] • Localize into Arabic • Provide training for training organizations who want to use it

  10. The URLs • Self-directed English: http://www.newsu.org/courses/social-media-strategies-and-tools • Self-directed Arabic:  http://www.newsu.org/ar/node/359005 • Online Group Seminar: http://www.newsu.org/courses/creating-your-social-media-strategy

  11. Thank You for the Support • To the funder, Google • To IPI • To the participants who helped us shape the training

  12. Thank You for Listening Howard Finberg Director of Training Partnerships & Alliances1-727-821-9494hfinberg@poynter.orgTwitter: @hif

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