Bridging the Gap

1. Bridging the Gap Optimizing Data Center Infrastructure Management Tilo Kaschubek Territory Manager – East/South Europe tilo.kaschubek@emerson.com +49 174 333 2715

2. Emerson at a Glance approx. $21 Billion in sales 2 2 Headquarters in St. Louis, Mo. NYSE: EMR Diversified global manufacturer and technology provider Approximately 129,000 employees worldwide • Manufacturing and/or sales presence in more than 150 countries • 250 manufacturing locations • Founded in 1890

3. Engineering and Technology PEMEX WIRELESS Pemex Improves Safety and Extends Production of Oil Field With Emerson Technology ENERGY LOGIC DATA CENTERS Emerson Shows Data Centers How to Take the Heat Out of Energy Costs BAY VILLAGE WATER QUALITY Emerson Technology Helps A City Better Maintain Its Drinking Water System DOLE SHIPPING Emerson Technology Enhances Food Preservation Around the World PETROBRAS PETROCHEMICAL Brazil’s largest petrochemical facility will operate with Emerson technology

4. Emerson Network Power Paralleling Switchgear Fire Pump Controller Automatic Transfer Switch Surge Protection Uninterruptible Power Supplies & Batteries Integrated Racks Precision Cooling Cold Aisle Containment Cooling Power Distribution Unit Rack Extreme-Density Precision Cooling Out-of-Band Access Infrastructure Management & Monitoring Power Distribution Units UPS Monitoring Server power supplies

5. Avocent IT Management • Access & Control • to the Heterogeneous Environment • Power Control & Energy Management • Understanding • Capacity, Consumption, Cost Datacenter Planning & Documentation Comprehensive Visualization, Plan with Confidence, Know Your Capacity & Inventory, Exchange Critical Data with Other Departments

6. DCIM Strategy Datacenter IT Bridging the Gap to Increase Efficiency Datacenter Facility “By 2014, DCIM tools and processes will become main stream in data centers, growing from 1 percent penetration (in 2010) to 60 percent. To take advantage of the benefits as they evolve, I&O leaders should begin the DCIM evaluation process in 2010 and 2011,” said David Cappuccio, managing vice president and chief of research for Gartner’s Infrastructure teams in his March 2010 report, “DCIM: Going Beyond IT.”

7. What We Know: “Traditional” Data Center Thinking Focuses on Functional Layers Hold original design together Traditional Process Static design Maintain Operate Design Deploy Plan Application Layer IT Layer IT Managed Facility Physical Layer

8. Virtualization Exposes the Gap Between IT and Physical Layers Virtualization • No tools today to synchronize the virtualization automation with the physical layer • Results in potential overloading and subsequent outages • Does not allow optimization in design App 4 App6 App8 App5 App7 Server 1 Server 2 Server 3 Server 4 Server 5 Server 6 X X • There is a need for physical and IT infrastructure to have a dynamic relationship Physical Infrastructure

9. Preserving Availability Through Increased Safety Margin = Lower Power Capacity Utilization Data Center Power Allocation CRAC fans 10% Actual Capacity Dynamic Changes Stranded Capacity Buffer Limit Power Other 55% Chiller 18% Power Usage Server fans 10% Mid changes Dynamic Changes Time “Data center power capacity includes buffers intended to absorb spikes in power use caused by peaks in resource utilization. These buffers are typically based on either nameplate or nominal server power consumption or power consumption measured at peak utilization with specific workloads.” Static Source: Intel White Paper - Increasing Data Center Efficiency with Server Power Measurements

10. What’s Needed: Closed-Loop Control to Allow the Data Center to Operate Like an Eco-System Bridging the Gap to Increase Efficiency Gain an unprecedented level of visibility into and control over your critical infrastructure. • See everything within your critical infrastructure at a glance. Control anything.

11. What is the Trellis platform? dynamic infrastructure optimization platform The only holistic DCIM platform of hardware, software and services for managing the critical operations of the data center • Enabling smarter decisions resulting in: • Less risk of downtime while achieving greater efficiency • Allowing data centers to run at higher capacities • Improved compliance

12. Provides the Visibility and Control • New Trellis Platform Applications • Modular Construction • Multiple Protocol Support • Bi-Directional Communication • Universal Management Gateway • Heterogeneous Communication • Multiple Protocol Support • Real-Time Collection • Bi-Directional Communication Leveraging the expertise across Emerson Network Power

13. Trellis Platform Conceptual Architecture Actionable Data Universal Management Gateway Data Refinement Real-time Data (ms) • Develop Where Differentiated – Leverage The Rest

14. Trellis Platform 1.0 IT Capabilities • Inventory Management • Track data center inventory • Visually track configuration of assets • Extendable symbol library for all device types • Search and locate within the data center • Configuration Management • Model relationships between devices • Visually analyze impact of changes or events • Discover dependencies between different infrastructure components • Track change history • IT Operations Management • Collect and analyze real-time data • Set and report on energy limits by zone or rack • Utilize trending for better decisions • Discover and import new devices • Change Management • Model future changes to data center • Schedule major events • Track and manage relationships • Track complete change history

15. Trellis Platform 1.0 Facilities Capabilities • Site Management • Alarm/event management and notifications • Device operating status and data trends • Environment and site conditions • Energy Management • Data center efficiency metrics including PUE • Energy consumption (kW/hours) and costs • Sub-system efficiency losses • Power Systems Management • Dependencies of the complete power system • Power system resource utilization and capacity • Active power path status • Cooling Systems Management • Dependencies of the complete cooling system • Cooling system resource utilization and capacity • Cooling target zone management

16. Manage Data Center Infrastructure in Real-Time Gather millions of data points in real-time; view only data that is most critical to your business and execute several actions simultaneously Speed Centralize monitoring, planning, control and automation in a single system Simplicity Management capabilities for small, medium and enterprise environments Scalability

17. Questions & Answers