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AIM6348 E-Commerce Strategy and Control Team project

On-line toy Industry . On-line toy market increased from $425 million in 2001 to $1.6 billion in 2002The main companies are Toysrus.com and Etoys.comThe industry is fairly new, but the the market is still highly intense Toysrus.com has advantages in this competition. Overview. One of leading retailers of toys, children's apparel and baby productsAn $11 billion business with 1600 stores worldwideOperates in five divisionsIn 1999, Toysrus.com had been established.

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AIM6348 E-Commerce Strategy and Control Team project

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