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Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor Rationale for pursuit: Music distribution through the web Uniqueness of band/Band image Effective Communication Band Image: Connecting What does Fusion like? What do the fans like?
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Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor
Music distribution through the web Uniqueness of band/Band image Effective Communication
Band Image: Connecting What does Fusion like? What do the fans like? Walk the Walk, Talk the Talk
Unique Story Human Interest Entertain!
Effective Communication (w/ the press) Individual Connections Know your stuff!
Press Kit: Biography Photos Upcoming Events Demo
Projects: Putting together a press kit Making a Bio Video GET READY TO WATCH THE MOVIE CLASS!!!
Example of Success Topic Expert: Bill Kruger Lisa uses: - Web + New media - Defined Image - Terrific Etiquette
Works Consulted “Approach the Media.” Promote Your Music. 2007. BBC One Music. 28September, 2007. “Controlling Your Image.” Promotion. 2007. One Music. 28 September2007. Dubber, Andrew. New Music Strategies: 20 Things You Must Know AboutMusic Online. NewMusicStrategies. 15 September 2007. Fisher, Jeffrey P. Ruthless Self-Promotion in the Music Industry.Boston: Thomson Course Technology, 2006. “Put Together a Press Pack.” Promotion. 2007. OneMusic. 28 September2007.