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MEDIA OF PRESENTATION Arlinah IR Arlinah@petra.ac.id Surabaya, October 21, 2002

MEDIA OF PRESENTATION Arlinah IR Arlinah@petra.ac.id Surabaya, October 21, 2002. CLASS ACTIVITY. B rainstorming Lectures Exercises discussion. TYPES AND PURPOSES OF PRESENTATIONS. Promotional ( selling, marketing) Informational ( training) Down-line, up-line ( internal presentation ).

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MEDIA OF PRESENTATION Arlinah IR Arlinah@petra.ac.id Surabaya, October 21, 2002

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  1. MEDIA OF PRESENTATION Arlinah IR Arlinah@petra.ac.id Surabaya, October 21, 2002

  2. CLASS ACTIVITY • Brainstorming • Lectures • Exercises • discussion

  3. TYPES AND PURPOSES OF PRESENTATIONS • Promotional ( selling, marketing) • Informational ( training) • Down-line, up-line ( internal presentation ) TO PERSUADE

  4. WHY USING MEDIA • 43 % more likely to be persuaded ( UNIV OF MINNESOTA) • Learning is improved up to 200 % ( UNIV OF WISCONSIN) • Retention is improved up to 38 % ( HARVARD & COLUMBIA) • Time to explain complex subject is reduced by 25 – 40 % ( WHARTON SCHOOL OF BUSINESS) • More interesting • More persuasive • Better prepared • More professional • More credible SOURCE: Peoples, David A. Presentations plus

  5. EFFECTIVE MEDIA • Clarifying concepts or data • Highlights most significant point • Increasing audience retention • Focusing audience attention • Creating interest • Stimulating thoughts • Injecting humor

  6. TYPES OF MEDIA 1 • DISPLAY FORMATS : • CHALK BOARDS, WHITEBOARDS, FLIPCHARTS • AUDIO MEDIA • CASSETTES, CDS • NON-PROJECTED VISUALS • REALIA, STILL PICTURES, GRAPHIC MATERIALS, REAL OBJECTS • PROJECTED VISUALS • OVERHEAD PROJECTION, FILMSTRIPS, SLIDES

  7. TYPES OF MEDIA 2 • VIDEO AND FILMS • VIDEO, FILM, VCD, DVD • ELECTRONIC DISTRIBUTION SYSTEMS • RADIO, TELEVISION • COMPUTER-BASED MEDIA : • PRESENTATION TOOLS : POWER POINT • INTERNET-BASED : FRONTPAGE, DREAMWEAVER • CAD, CD-ROM • MULTIMEDIA KITS • SOUND-SLIDES, CD ROM

  8. MEDIA & PRODUCTION PREPARATION

  9. MEDIA & TYPE OF COMMUNICATION

  10. CHARACTERISTICS OF DISPLAY FORMAT • Economical • Easy to prepare • Effective for small group • Lights on ( bright room) • Atmosphere of informality • Real time writing • Facilitating interactivity/user participation, spontaneity • Easy to change, add, keep current • Difficult to save

  11. Relatively economical Relatively easy to prepare Group up to 300 Lights on Atmosphere of informality Real time writing Facilitating interactivity/user participation Easy to maintain, kept current Convenient for travel Able to skip material Handouts available Easy to use Need a projector Keep facing the audience Damaged easily Professional looking ( if done properly) CHARACTERISTICS OF PROJECTED FORMATS ( ES. TRANSPARANCIES)

  12. RELATIVELY EXPENSIVE NEED SKILLS ON PHOTOGRAPHIES LIGHTS OFF FORMAL, IMPERSONAL CAN NOT BE CHANGED/KEPT UPDATED PICTURES NOT WORDS CHARACTERISTICS OF PROJECTED FORMATS - SLIDES

  13. RELATIVELY EXPENSIVE NEED SPECIFIC SKILLS TO PREPARE, TO OPERATE THE EQUIPMENT AND USE EFFECTIVELY CAN NOT BE CHANGED/KEPT UPDATED REAL WORLD LARGE NUMBER OF AUDIENCE CHARACTERISTICS OF PROJECTED FORMATS – FILMS, VIDEO, VCD, DVD

  14. RELATIVELY INEXPENSIVE NEED SPECIFIC SKILLS TO PREPARE, TO OPERATE THE COMPUTER AND USE EFFECTIVELY ( PROFESSIONAL AND TECHNICAL SKILLS) CAN BE CHANGED/KEPT UPDATED WORDS, PICTURES, ANIMATED, SOUNDS EASY TO BE SAVED CONVENIENT FOR TRAVEL DISKETTES ARE EASILY DAMAGED CHARACTERISTICS OF COMPUTER-BASED MEDIA FORMATS – POWER POINT

  15. RELATIVELY INEXPENSIVE NEED SPECIFIC SKILLS TO PREPARE, TO OPERATE THE COMPUTER AND USE EFFECTIVELY ( PROFESSIONAL AND TECHNICAL SKILLS) CAN BE CHANGED/KEPT UPDATED EASILY MULTIMEDIA CONVENIENT FOR TRAVEL NEED INTERNET ACCESS NON STRUCTURED PRESENTATION ( HYPERLINK) NO LIMIT OF SPACE AND TIME INTERACTIVE CHARACTERISTICS OF COMPUTER-BASED MEDIA FORMATS – WEB-BASED

  16. GOOD PRESENTATION • simple, clear, short, right to the point • One key point per page • Not using complete sentence • Consistency • No full page of numbers • Using graphs, charts, pictures and cartoons • Using color ( at least 2 , no more than 3) • 50-85 % effective for selling • 55 – 78 % accelerate learning, retention, recall • 73 % improves and increases comprehension • creative

  17. SELECTING THE RIGHT MEDIA • Messages/subject-matter of the content • Objectives (introducing, motivating, training) • Audiences ( age, gender, occupation/profession, educational level, learning style, skills, experiences, needs) • Setting ( Group size , location, seating arrangement) • Mood/atmosphere ( informal, formal, intense etc.) • Resources ( equipments, facilities, costs) • Time constraint ( preparation, usage) • your skills, preferences, experiences

  18. REFERENCES • Arredondo, Lani. Business Presentations. New York : McGraw-Hill, 1994 • Arredondo, Lani. How To Present Like a Pro: Getting People To See Things Your Way. New York : McGraw-Hill, 1991 • Heinich, Robert. Instructional Media: and The New Technologies of Instruction. New York: Macmillan, 1990 • Heller, David & Dorothy Heller. Multimedia Business Presentations. New York : McGraw-Hill, 1996 • Peoples, David A. Presentations Plus. New York: John Wiley & Sons, 1992

  19. A good aid is like a window, it should not call attention to itself, it should just let in the light.

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