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36 Cars?. 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6. 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2
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36 Cars? 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2 1989 Jaguar XJS Cab 1991 Lotus Elan Roadster 1992 Ford Explorer 1992 Mercedes 500 SL 1993 Mercedes 500 SEL 1995 Jaguar XJR 1996 Jaguar XJ12 2001 Chrysler PT Cruiser 2003 Mercedes SL 500 2006 Mercedes R 500 1961 VW Convertible 1965 Corvair Monza 1964 Chevrolet Bel Air 1965 Corvette StingRay 1966 Corvair Convertible 1967 Chevrolet Impala 1968 Pontiac Catalina 1969 Chevrolet Impala 1971 Ford Galaxy 500 1972 Volvo 164 1973 Ford Gran Torino 1972 Ford Pinto Squire
36 Cars 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2 1989 Jaguar XJS Cab 1991 Lotus Elan Roadster 1992 Ford Explorer 1992 Mercedes 500 SL 1993 Mercedes 500 SEL 1995 Jaguar XJR 1996 Jaguar XJ12 2001 Chrysler PT Cruiser 2003 Mercedes SL 500 2006 Mercedes R 500 1961 VW Convertible 1965 Corvair Monza 1964 Chevrolet Bel Air 1965 Corvette StingRay 1966 Corvair Convertible 1967 Chevrolet Impala 1968 Pontiac Catalina 1969 Chevrolet Impala 1971 Ford Galaxy 500 1972 Volvo 164 1973 Ford Gran Torino 1972 Ford Pinto Squire
Terrible Choices 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2 1989 Jaguar XJS Cab 1991 Lotus Elan Roadster 1992 Ford Explorer 1992 Mercedes 500 SL 1993 Mercedes 500 SEL 1995 Jaguar XJR 1996 Jaguar XJ12 2001 Chrysler PT Cruiser 2003 Mercedes SL 500 2006 Mercedes R 500 1961 VW Convertible 1965 Corvair Monza 1964 Chevrolet Bel Air 1965 Corvette StingRay 1966 Corvair Convertible 1967 Chevrolet Impala 1968 Pontiac Catalina 1969 Chevrolet Impala 1971 Ford Galaxy 500 1972 Volvo 164 1973 Ford Gran Torino 1972 Ford Pinto Squire
Terrible ChoicesGreat choices 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2 1989 Jaguar XJS Cab 1991 Lotus Elan Roadster 1992 Ford Explorer 1992 Mercedes 500 SL 1993 Mercedes 500 SEL 1995 Jaguar XJR 1996 Jaguar XJ12 2001 Chrysler PT Cruiser 2003 Mercedes SL 500 2006 Mercedes R 500 1961 VW Convertible 1965 Corvair Monza 1964 Chevrolet Bel Air 1965 Corvette StingRay 1966 Corvair Convertible 1967 Chevrolet Impala 1968 Pontiac Catalina 1969 Chevrolet Impala 1971 Ford Galaxy 500 1972 Volvo 164 1973 Ford Gran Torino 1972 Ford Pinto Squire
Terrible ChoicesGreat choices 1975 Plymouth Valiant 1975 VW Sirocco 1977 Chevrolet Nova 1965 Ford Mustang 1978 Chrysler Wagon 1960 VW Convertible 1980 Dodge Colt 1981 Buick Skylark 1981 VW Vanagon 1983 Toyota Supra 1984 Toyota Minivan 1986 Jaguar XJ6 1972 Mercedes 450 SL 1987 Ferrari Mondial 3.2 1989 Jaguar XJS Cab 1991 Lotus Elan Roadster 1992 Ford Explorer 1992 Mercedes 500 SL 1993 Mercedes 500 SEL 1995 Jaguar XJR 1996 Jaguar XJ12 2001 Chrysler PT Cruiser 2003 Mercedes SL 500 2006 Mercedes R 500 1961 VW Convertible 1965 Corvair Monza 1964 Chevrolet Bel Air 1965 Corvette StingRay 1966 Corvair Convertible 1967 Chevrolet Impala 1968 Pontiac Catalina 1969 Chevrolet Impala 1971 Ford Galaxy 500 1972 Volvo 164 1973 Ford Gran Torino 1972 Ford Pinto Squire
Terrible ChoicesGreat choices • What makes a great choice? • “Consumer Reports”? J.D. Power? • Performance? • Utility? • Resale value? • Reliability? • Buy or lease? • Extended warranty? • Gas mileage? Hybrid? Diesel? • How do you decide?
Why Doesn’t Everyone Buy a Honda Accord? Or a Hyundai Sonata?
Almost Everybody Does. But not everybody:
Bob Lutz Vice Chairman General Motors (Who Gave You That Cool Poster?!)
Car Nut Advisors on Style and Design Robert Cumberford Design Editor Automobile Magazine Tom Matano Academy of Art University Retired VP Design Mazda
Style and Design Styling: Attracts you. Desire.makes you want it Styling includes image, brand. Irrational. Important.
Style and Design Design makes you love living with it Design includes function, performance, utility, economy
Terrible ChoicesGreat choices • What do want to do with this vehicle? • Point A to Point B? • Lowest cost/mile? • Are you what you drive (?) • What are you? • Name a price point: I can give you > 5 great choices.
A Logical way to Approach the Choice Question You decide the relative values. Total must = 100.
A Logical way to Approach the Choice Question Joe D’s values for Joe D’s car. Total must = 100.
Terrible ChoicesGreat choices • What do want to do with this vehicle? • Point A to Point B? • Lowest cost/mile? • Are you what you drive (?) • What are you?
Case Study: Steve Blank • Current car: Jaguar XJR
A Logical way to Approach the Choice Question Joe D’s values for Steve B’s car. Total must = 100.
Summary • A car is a very personal choice • This is the Golden Age of Cars • Hey, What About the Cars and Sex Part?
Cars and Sex “Slicker than the inside of Faye Dunaway’s dressing gown.”Patrick Bedard Describing a Jaguar XJ6 Car and Driver c1970
Cars and SexUpdated “Slicker than the inside of Catherine Zeta-Jones’ dressing gown.”
Cars and SexUpdated “Slicker than the inside of Halle Berry’s dressing gown.”
Summary • “The value of your Ferrari is directly proportional to the number of times you’ve gotten it sideways.” Ferrari Club of America