1 / 22

Business Plan

What? Overview & reflection of the business and it’s owner – thorough explanation of a business idea and how it will be executed Story of what the business is and will be Overview of risks and assessment of success Research tool for improvement

emmett
Download Presentation

Business Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What? • Overview & reflection of the business and it’s owner – thorough explanation of a business idea and how it will be executed • Story of what the business is and will be • Overview of risks and assessment of success • Research tool for improvement • Includes – marketing, financials, management, earnings, returns, etc., etc., etc. Business Plan

  2. Why? • Company guide/Map – operational guide • Strategy definition • Attracts investors and lenders – key to raising capital • Improves success • Saves time and money Business Plan

  3. For investors • Cover Page • Table of Contents • Executive Summary • The Opportunity • Problem • Solution • The Company & Strategy • Brief History (if applicable) • Business Model – how are you going to make $$ • Industry/Market Analysis Sections of the Plan

  4. For Investors • Marketing Plan • Competition • Marketing • Management & Operations • Financial Plan • Financial analysis and projections • The “ask” • Exit opportunities/strategy • Appendices Sections of the Plan

  5. Cover Page • Name of Business • Contact (normally founder or CEO) • Address • Phone • E-mail • Graphics if applicable • Keep it simple • Table of Contents (really!) Business Plan

  6. Executive Summary • More details on this later but… • It should be: • Clear • Concise • Comprehensive (enough) • Compelling • Leave them wanting more information! Business Plan Sections

  7. Executive Summary (cont) • Brief overview of the full plan including • Name of business with contact information • Problem • Overview of Solution • Market – total & relevant • How you are going to reach your customer and make money – business model • Competition • Management team – listed with 2 or 3 lines on each • Brief Financials – include sources & uses of funds • The “ask”

  8. The Opportunity • Problem statement • What hole, niche, or problem are you going to address with your business? • Why are you starting this business? • Begin hinting at the market you are focused on and it’s size • Begin hinting at your product/service Business Plan Sections

  9. The Opportunity (cont) • Solution statement • What are you doing to solve the above stated problem • Describe your Product/Service • Briefly discuss uniqueness and differentiation • Briefly discuss feasibility analysis (why this business will succeed) • Any additional add-on or future products/services Business Plan Sections

  10. The Company • If already established… • When started • Why • Overview of track record • Experience to date with reaching the customer • Competitors reaction • Some customer feedback • If start-up… • Brief background story • What has been accomplished so far Business Plan Sections

  11. The Company (cont) • Business Model • Key… how are you going to make money? • Discuss your customers • Who they are? • Where they are? • What makes them “tick”? • How are you going to reach them? • Revenue drivers • How will you get paid? • How much will you get paid? Business Plan Sections

  12. Market/Industry • Industry • Brief History • How big? Is it growing? • What are the current trends? Operational? Sales? • Outlook? • Governmental impact? • Demographics • Psychographics

  13. Market/Industry (cont) • Market • History of the market and any recent trends • State the total market briefly then define the relevant market • Market growth – cite research • Discuss barriers to entry • Success Factors • What’s your market position? Quality, price, speed to market • Customer – who? how many? • Location (if applicable) – customers there? Business Plan Sections

  14. Marketing Plan • Competition • This section needs to be very strong – many investors/bankers will say “No” based on competition • List the competitors • Who they are • Who they might be • What are/will you do to “beat” them – if you have to • Why are you different from all the other products/services out there today? SWOT analysis • Detailed differentiation • How will you manage competitive threats? • If you have any IP surrounding your product/service note it here Business Plan Sections

  15. Marketing Plan (cont) • Marketing mix analysis • Sales Channels • Channels of Distribution • Marketing discussion included here – what media? • PR • On-line • Print • Etc… • Some specifics are needed Business Plan Sections

  16. Management/Operations • Management • Current: Not full resumes! But, give details about each persons’ background –max one page per person, their role & experience • Future: what, who & when • Board: Board of Directors & Advisory Board • Operations • Location & unique raw materials and/or build-out requirements • Working capital management Business Plan Sections

  17. Financial Plan • Financials • Provide a more detailed set of financial statements including • Historical (if applicable) • Income Statement • Balance Sheet • Cash Flow • Forecast using the “best” scenario (at least three years) – include risks & assumptions • Income Statement – including cash balance by year • Balance Sheet • Cash Flow Business Plan Sections

  18. Financial Plan (cont) • Sources & Uses of Funds • The “Ask” – very important!!! • How much • Type of financing • Exit • How will the investor/banker get their money back? • Bankers like “repay” as an answer, investors to not! • An IPO is a rare event • Discuss potential acquirers, their prior acquisitions & why your company fits their goals Business Plan Sections

  19. Appendices • Financial Statements – detailed • Historical • Forecasts • Good/Better/Best in overview form • Market research • Surveys • Customer feedback • Resumes • Anything else beneficial Business Plan Sections

  20. Other specifics • Put your contact information on the cover page, top of executive summary and the end • Name of company as header on each page • Number the pages • Use spell check and have someone else read • Use a large enough font that all can easily read • Keep the margins at 1” unless you have a chart or graph that needs more space • Show you have “skin in the game” • Select a “voice” and stick to it – but preferably not 1st person… Business Plan

  21. There may be other items that are needed to convey your business – include them Business Plan

  22. Preparation Tips • Spell/grammar check is good – use it! • Confirm that financials “tick & tie” • Use graphics (including charts) when applicable – visual representations • Always include financials and cash requirements • Answer the questions you would ask if you were reading it • Make it easy to read and to the point • Always…tell the truth Business Plan

More Related