Introduction to NitroSell Integrated eCommerce

1. Introduction to NitroSell Integrated eCommerce Mike Miller, VP Sales, NitroSell Dennis Lowe, President, Lion Communications

2. Mission: To Help Retailers Succeed Online

3. NitroSell • Global Leader in RMS integrated eCommerce Since 2001 • RMS Experience • Microsoft Gold Certified Partner

4. Global Leader in Microsoft RMS eCommerce • Largest, Most Reputable Partner Community • 650+ RMS / POS 2009 customers • Installations in 12 Countries

5. Largest RMS / POS 2009 Online Community • $1.18M – highest monthly sales for single customer • 8.8M Customers synced with RMS • 2.2M Unique Products uploaded from RMS • 42M Product Views/mo. • 5.5M Unique Visit/mo. • Clients Range from One to 300 Stores

6. Verticals Hardware / DIY Sporting Goods & Clothing / Bike Team and Pro Sports Footwear Toys & Games Schools & Colleges Churches Pet Stores Pool and Backyard Home Décor Furniture Office Supplies Employee Stores Computer & Electronics Adult Music • Arts & Crafts • Bags & Accessories • Fashion and Clothing • Museums • Beer/Wine/Liquor/Winery • Non-Profit Organizations • Gift Shops • Comic Books • Hobby • Health Food • Baby & Children’s • Park Visitor Centers • Garden Centers • Outfitters • Party Supply • Gourmet, Cheese & Confectionary

7. Impact of eCommerce forSmall & Midsize Retailers • Go Global, Remain Local • Broaden Market and Marketing Options • Unlimited Marketplace, Always Open for Business “NitroSell webstores give you more storefronts but no new rent to pay.” Jack Ku, City Grounds

8. Impact of eCommerce (cont.) • Online Research Empowers Customers • Who Uses Yellow Pages? • Stay Connected to Your Customers “Having all your products online boosts in-store sales tremendously. I can’t possibly quantify all the new dollars this has brought in. Very often, customers just walk in, pre-sold, ready to buy.” Jack Ku, City Grounds

9. eCommerce Driving Retail Growth Web Impact on In-Store Sales • 2008: 27% of Retail Sales (Deloitte Retail Consulting) • Online Sales = 7% • Store Sales = 20% • 2012: 50% (Forrester Research) • Online Sales = 8%

10. A Retailer’s Burden • 65% of Multi-Channel Retailers: “Lack of Cross-Channel Integration Results in Lost Sales”* “Double work often gets half-done” Chris Odea, OD’s Designer Clothing *From Aberdeen/NRF Session titled “Cross Channel Commerce”

11. The Reality of Integration “Many online retailers are still struggling to increase sales by integrating order and inventory systems” “State of Retailing Online 2008”, researched by Forrester and published by Shop.org 26% offer in-store product availability online “State of Retailing Online 2008”, researched by Forrester and published by Shop.org

12. Impact of NSc-Integrated eCommerce • One Version of the Truth Drives Efficiencies • Drive Down Operational and Opportunity Cost • Simplifies RMS Maintenance “Most webstore software only accepts a Microsoft Excel file. It seems easy when you’re small but that practice will keep you small.” Rich Bendell, Forbidden Planet “It was amazing to see how quickly and easily everything went online.” Jack Ku, City Grounds “NitroSell’s PAM (Product Attribute Manager) offers a lot of value when working with items in RMS. We use PAM daily to save time making updates to our items even if they are not on the web. From what I can tell this might be the only product of its kind out there.” Eagle Leather

13. Impact of NSc-Integrated eCommerce • Single Accurate & Timely View of: • Customers • Sales • Stock • Promotions • Vouchers • Simplifies Store Fulfillment Process • Eliminates Duplicate Customer Records

14. Benefits Attained • “£30,000 (~$49K) saved annually compared to ads in newspapers and flyers” – OD’s Designer Clothing • “We used to get 450 to 900 hits per day. Now that's up to 6,300 and growing every month.” – Kiddisave • “Under NitroSell, online sales tripled from 5 percent of total sales to 15 percent” – Tottini • “NitroSell’s integration with RMS cuts everyday maintenance at least 70 percent.” – Forbidden Planet • “NitroSell boosted inventory turnover 15 percent” – Whitehall Garden Centre

15. What is NitroSell? On-Premise Software Cloud Services + Mail Sync PAM GWO RMS/SQL

16. Benefits of Cloud Computing* • Lowers Financial Risk • Easy Deployment • High Security • Comprehensive Support • Relief for IT Staff • Access from Anywhere Content Delivery Network - a NitroSell “Plus” • Fast Page Load Times Drive: • Increased Conversions • Increased Avg Order Value • Increased Pages/Visit • Increased Avg Time on Site * Daniel Chalef, Understanding the Benefits of SaaS for SMB’s, Cloud Computing Journal

17. Why NitroSell • NitroSell Hides Complexity • We’re THE Equalizer • Nobody Knows RMS Better • Retailers Succeed Online with NitroSell • A Solid Solution That Works “Our site looks great… Sales have increased. I like how NitroSell helps me focus to sell on the web. Our last vendor didn’t understand retail.” Chocolopolis

18. NitroSell Value Proposition • Click, Sync, Sell! • Simple Store Operations • Sites That Sell

19. Start with POS Data

20. Web Enable POS Data

21. Web Enable POS Data

22. Web Enable POS Data

23. Click

24. Sync

25. Sell

26. Simple Store Operations

27. Simple Store Operations

28. Secure Store Operations

29. Sites That Sell Drive Visibility for Your Site Cultivate Customer Relationships Configurable Search Engine Friendly URLs SEOConfigurable Content Pages Optimal Page Titles and Heading Tags Integrated E-Mail Marketing Constant Contact & Mail Chimp Alt Attributes for Product Images Social Bookmarking Meta Tag Generation RSS Feeds of Product Panels Increase Conversions Market Place Integration to Google Products Social Marketing Support Google Webmaster Tools Integration Multiple Depts & Categories Per Item Gift Cards/ RMS Vouchers • GiftRegistry • Wish Lists Abandonment Tools Configurable Availability Rules Guest Checkout Single Page Checkout Multi-Channel Discounts (RMS) Configurable Online Promotions

30. Visibility: Built-in Search Engine Support

31. Visibility: Built-in RSS Feeds To Your Customer’s E-mail Folder Your WebStore From Your Customer’s E-mail To Your Landing Page

32. Easy to Navigate

33. Conversions: Single Page Checkout “Compared to NitroSell’s one-page checkout, other webstores are just annoying.” Dean Smith, KiddiSave

34. Cultivate Customer Relationships:Built-in Social Marketing From Friend Page to Sale in 2 Clicks

35. Automated Back-in-Stock Notices Request Notification From Notification to Sale in 2 Clicks

36. NitroSell Suits Your Personality “Our webstore is the best-looking and easiest-to-use in the industry. We used to be among the Top 10 brand-name baby retailers in the UK, now we’re reliably number one or two.” Dean Smith, Kiddisave

37. NitroMobile Integrated mCommerce “I am very excited to have my site in people’s pockets where they can shop, and buy, instantly.” “Having the mobile site linked directly to my existing NitroSell site and RMS database with no extra effort helps me concentrate more on my customers and products.” PM HobbyCraft Nitromobiledemo.com from your Smart Phone

38. The eCommerce Green Thumb Choose the Right Tools Provide Proper Nourishment

39. NitroSell Services • Support • Implementation • Design • SEO • SEM / PPC • E-Mail “NitroSell's customer support and knowledge base through their customer portal is a great feature and with regards to their customer support, I give them a grade of A.” Bob Dunkle, Chicagoland Toys and Hobbies

40. NitroSell Services • Support • Implementation • Design • SEO • SEM / PPC • E-Mail

41. NitroSell Services • Support • Implementation • Design • SEO • SEM / PPC • E-Mail

42. Thank You for Attending www.nitrosell.com sales@nitrosell.com