110 likes | 480 Views
DAY ONE IN MARKETING. Dr. A.N.M. Waheeduzzaman Professor of Marketing and International Business College of Business Texas A&M University–Corpus Christi. DAY ONE IN MARKETING. Market and Marketing Defined What is a market? A place for buying/selling A group of buyers/customers
E N D
DAY ONE IN MARKETING Dr. A.N.M. Waheeduzzaman Professor of Marketing and International Business College of Business Texas A&M University–Corpus Christi
DAY ONE IN MARKETING Market and Marketing Defined What is a market? A place for buying/selling A group of buyers/customers What is marketing? Marketing and the Environment Education and Wage Level Wage level of college educated Earning gap increasing? Women still behind? College education pays off? Future Direction Come to university, preferably TAMUCC
Marketing Process Marketing Mix Product Price Promotion Place Target Market Marketer Feedback
Marketing and the Environment Economic Social Demographic Marketing Mix Product Price Promotion Place Marketer Target Market Political Cultural Feedback Technological Legal
Top Seven Economies of the World Based on GDP measured at PPP (in billions), 2009 US Dollars
Would like to be buried with Coke? Coca Cola Coffin in Ghana