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Aim : How do sociologists do research?. Do Now: What makes a joke funny?. Social Research Definitions. Quantitative: focusing on numbers (most research is done this way: surveys and pre-collected data) Qualitative : focusing on narrative and descriptive data
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Aim: How do sociologists do research? Do Now: What makes a joke funny?
Social Research Definitions • Quantitative: focusing on numbers (most research is done this way: surveys and pre-collected data) • Qualitative: focusing on narrative and descriptive data • Survey: research method in which people respond to questions • Population: a group of people with certain specified characteristics • Sample: a group of people that represent a larger population • Representative sample: a sample that accurately reflects the characteristics of a population as a whole. • Questionnaire: a written set of questions to be answered by a research participant
Interview: a survey method in which a trained researcher asks questions and records the answers. • Closed-Ended Questions: questions a person must answer by choosing from a limited predetermined set of responses • Open-Ended Questions: questions a person is to answer in his or her own words • Secondary Analysis: using precollected information for data collection and research purposes • Field Research: research that takes place in a natural (nonlaboratory) setting • Case Study: Intensive study of a single group, incident, or community • Participant Observation: a case study where the researcher becomes a member of the group being studied
Critical Thinking Questions: • Do you think that selecting a sample of three thousand individuals could yield an accurate picture of the eating habits of Americans? Why or why not? • You are a sociologist who wants to see if receiving welfare benefits affects long term job commitment. Describe the research method you would use. Why is the method you chose best for this topic? • Suggest several areas in your own school or community where field research could be used for a research project. • What methods have the authors of the articles we have read so far used?
Conclusion: • Which research method would you most like to explore?