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Not Practicing What You Preach. By: Monica Davis. Background. Wanted to discover info about prejudice towards ethnic Chinese communities Lapiere wanted to test that spoken attitudes are often poor predictors of actual behavior (what people say is not often what they do)
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Not Practicing What You Preach By: Monica Davis
Background • Wanted to discover info about prejudice towards ethnic Chinese communities • Lapierewanted to test that spoken attitudes are often poor predictors of actual behavior (what people say is not often what they do) • 1930-1931 Lapierefirst traveled with young Chinese student and his wife
Research • From 1930-1933 the trio traveled over the U.S. accumulating 10,000 mi- visiting hotels, restaurants, and cafes • Observed the couples’ treatment while he lagged behind • Chinese were unaware of Lapiere’sobservation • 6months later a questionnaire was sent out to the visited facilities
Results • Only 1 out of the 251 facilities denied them service • Treatment was good, if not better than how the average person would be treated • 51% response rate to surveys- over 90% stated they would NOT serve Chinese customers
criticisms/subsequent research • Yes or No questions = invalid measurement of a person’s attitude towards specific group of people • 5 categories • Strength of attitude • Stability of the attitude • Relevance of attitude to the behavior • Salience of the attitude • Situational pressures
Conclusion • Attitudes do play a big role in one’s behavior • Social attitudes can only be reliably measured by studying human behavior in actual social situations
