1 / 9

Do You Know What Your Donors Want & Expect?

Do You Know What Your Donors Want & Expect?. “A Donor-Centric Approach” Best Fundraising Practices in the New Normal. Who Are The Donors?. 14% of all giving in the USA comes from foundations 5% of all giving in the USA comes from corporations

etana
Download Presentation

Do You Know What Your Donors Want & Expect?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Do You Know What Your Donors Want & Expect? “A Donor-Centric Approach” Best Fundraising Practices in the New Normal

  2. Who Are The Donors? • 14% of all giving in the USA comes from foundations • 5% of all giving in the USA comes from corporations • Mainly tied to corporate profits / in-kind; does not take into account cause-related marketing • 81% of all giving in the USA comes from individuals and families • Bequests by individuals total 8% of total giving

  3. Where Donors Are Giving Source: Giving USA 2010

  4. Where Donors Are Giving • Giving declined in all areas from 2009 to 2010, but remained steady in the following areas: • Religion • Faith-based charities, including churches, received the most in 2010 – 35% of all contributions • Human Services • Environment • Animals

  5. Those That Increased Contributions: • Improved communications with donors and became more consistent • Partnered with like-minded organizations to raise visibility & gain broader audience • Shifted from fundraising for specific groups to fundraising for specific problems / needs • Improved efforts & focus on smaller / annual gifts • And, acknowledged this gifts quickly! 1-2 days • Built a more compelling case for giving in a more competitive fundraising environment • Build strong messages around consequences of not supporting the cause

  6. What Donors Want & Expect You To Know • Peer to peer information sharing – It’s about the relationship • The Board has the most credibility • Personal involvement in the organization • Know that the first gift a donor gives is his/her gift of time • But know that is just the first gift! • Know how they prefer to communicate, how they absorb information

  7. What Donors Want & Expect You To Know (Continued) All “asks” are not created equal. The solicitation must be tailored to the donor Focus on the relationship as opposed to the transaction A clear, concise case for support; and tangible stories to support that case Leadership donors expect to be cultivated and solicited face-to-face Older donors want to know the impact their gift will make – their legacy

  8. So ….. Do you really know your donors? Are you listening to your donors? Are you communicating with your donors the way they expect to be communicated with? Are you focused on the relationship or the transaction?

More Related