AMA June 09 Board Meeting Discussion with the PCC

1. AMA June 09 Board MeetingDiscussion with the PCC Jennie McConagha & Kelley Peterson

2. pcc - the garni

3. pcc– the garni we embellish the AMA, add some local flavor, make it appealing... a sprig of leadership stalk in accomplishment new initiatives on top discussion ingredients

4. a sprig of leadership

5. a sprig of leadership the professional chapters council’s mission is to empower local chapter leaders to deliver value, engage professionals and enhance the overall AMA member experience

6. a sprig of leadership Mentoring the leadership of local chapter boards and awarding success Providing ongoing training to educate chapter boards on the steps necessary to create an excellent AMA experience Maintaining existing resources and tools for chapter leaders and developing new ones to meet evolving needs Expanding the volunteer base of the PCC for more effective succession planning

7. stalk in accomplishment

8. stalk in accomplishment 08-09 Key Initiatives • council restructure- build and strengthen IH and PCC partnership • mid-year retreat enhancement- volunteer engagement & intervention support • good to great initiative- learning lab for future strategies

9. stalk in accomplishment council restructure - team approach

10. Membership Team stalk in accomplishment • represented 75 local chapters • enhanced communication to support • chapter health reports • dues increase • unemployed leader dues extension • membership database challenges • 09-10 officer elections • 100% participation in summit • staff transitions • conducted chapter excellence awards • 31 chapters entered

11. Programming Team stalk in accomplishment • coordinated regional midyear retreats • 9 retreats held • 45 chapters participated • 170 leaders attended • 18 national volunteers presented • 5 struggling chapters attended thru scholarship • cooked up leadership summit • 3 day conference held • all 75 chapters registered • 290 leaders attended • 16 national volunteers on presenting team • chapter leader social media panel • key note speaker - food network

12. Leadership Team stalk in accomplishment • planned and led • 3 in-person council meetings • 1 council conference call • targeted team calls monthly • board in a box edits • volunteer of the year • volunteer pipeline for succession • offered thought leadership • 12 product/service ideas • revealed elephant • engaged in strategic planning • partnered to cut budget

13. new initiatives on top

14. new initiatives on top 09-10 Key Initiatives • good to great initiative- learning lab for future strategies • mid-year retreat enhancement- volunteer engagement & intervention support • council restructure- build and strengthen IH and PCC partnership

15. discussion ingredients

16. discussion ingredients • value of local chapter members to AMA (ROI) • membership database fix & permanent solution • staff turn over - loss of institutional knowledge • more strategic role for pcc, less administrative = more support • corporate membership program vs. volume discount • national membership value proposition • oldies but goodies: brand, chapter portal sites

17. Jennie McConagha 08-09 PCC President Elect Kelley Peterson 08-09 PCC President