Programmatic Summit 2014

1. Programmatic Summit 2014 Carl Kalapesi Senior Director, Head of Industry Initiatives IAB Carl Kalapesi is Senior Director, Head of Industry Initiatives at the Interactive Advertising Bureau (IAB). He manages IAB industry product portfolio (http://www.iab.net/member_center/ committees_councils) through its Committees and Councils including Native Advertising, Programmatic, Digital Video/Connected TV, Social Media, Games, Data and more that help solve operational inefficiencies, grow the marketing and media industries and attract and retain 600 IAB member companies. He is responsible for ensuring IAB’s best practices development, thought leadership seminars, whitepapers, research and other market making activities are of the highest quality and deliver value for money for IAB member dues (~$12M p.a.). Carl leads IAB work on Publisher Transformation, developing and managing initiatives to ensure digital publishers can maximize the value of their content and audiences. He is also responsible for IAB's initiatives on programmatic marketing (www.iab.net/programmatic) and manages the IAB’s industry supply chain compliance and quality assurance program (www.iab.net/QAG) Carl is an innovative thought leader, business strategist, project manager and economist on the digital economy with over 14 years global experience in management consulting, public policy and economic research. Prior to joining the IAB, Carl was a Project Leader in BCG's Digital Economy practice area specializing on the technology, internet, digital innovation and big data. He also ran the WEF's Personal Data project leading a global multi-stakeholder dialogue culminating in discussions at Davos amongst top executives from business, government and other opinion leaders on how best to unlock the value of personal data and address privacy concerns. He is the lead author of their two most recent publications on creating value through data. He is also the co-author and lead economist for BCG’s report measuring the economic and business impact of the Internet in the UK which has been replicated across over 20 different countries.

Carl has worked across the globe in the USA, Australia, Vietnam, Tanzania and the UK as an economic adviser in international economic development working with the British Government & the World Bank. He has an MBA with Distinction from INSEAD (France/Singapore) and completed a Bachelor of Economics and Econometrics graduating with First Class Honours from the University of Sydney, Australia. Contact: carl@iab.net Twitter: @carlkalapesi