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European consumer summit 2014

European consumer summit 2014. Consumers driving innovation in the digital world and creating new and better deals themselves. 1-2 April 2014. Miguel.lage@deco.proteste.pt. C2C platform m obile product selector. 1. C2C platform.

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European consumer summit 2014

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  1. European consumer summit 2014 Consumers driving innovation in the digital world and creating new and better deals themselves 1-2 April 2014 Miguel.lage@deco.proteste.pt

  2. C2C platform • mobileproductselector

  3. 1. C2C platform • Co-creation: Consumer becomes a participant. Produces and shares contents • Transparency tyranny: Vigilante consumer scrutinizes society and puts greater pressure over companies • Instant gratification: immediate access to interactive digital platforms where information about products / prices can be easily retrieved

  4. Maria, 45 y.o, liveswithherhusbandand 2 kids. They use bottledgasintheirhousefor heatingpurposes Shelivesonher budget andwishes to savemoneyintheirmonthlybillbecausekidsspendhoursintheshower. Shehearsabout a newplatform, poweredby DECO, whereallconsumerscan share informationaboutthepricestheypay for bottledgas. Sheimmediatelysees a place, 2,7Kmawayfromtheirhouse, wheretheycansave ~12% intheprice. As she’s a goodcitizen, shealsocontributes, introducingthemostrecentpriceinthatshop for otherpeers to compare.

  5. KEY NUMBERS AFTER 5WEEKS • More than 85.000 visits • More than 1700 bottled gas shops in the systems, from which ~50% by the community • More than 4.000 prices in the system • Strong participation not only from consumers but also from sellers who spotted a business opportunity • Minimum price found has dropped in more than 50 cities of Portugal • In the beginning of the action, the minimum price in Lisbon was 24€ and after 5 weeks there were more than 15 sellers under that price

  6. 2. Mobile product selector • “I wantthebestproduct @ thebestprice” • internet leveragessmart shopping (ex:Comparisontools)

  7. Recommendations Mobile productselector Allowing to compare productsofdifferentcategories

  8. Includingpricesand online shopsreliability Onthegoaccess to DECO’srecommendations Button “Haveyoufound a cheaperprice? Telluswhere”

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