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Social Enterprise & Capacity Building in Bulgaria Dr. Evgeni Evgeniev. Co-Creating Social Entrepreneurship for Growth Copenhagen Business School 2-3 April, 2014. Co-Creation in the Eastern European Context. Emerging economies Two key ideas (Prahalad, et al.)
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Social Enterprise & Capacity Building in BulgariaDr. EvgeniEvgeniev Co-Creating Social Entrepreneurship for Growth Copenhagen Business School 2-3 April, 2014
Co-Creation in the Eastern European Context • Emergingeconomies • Twokeyideas (Prahalad, et al.) • Focus on the centrality of the individual (N=1) • Focus to access to resources, not ownership (R=G) New competitionchallenge: The meaning of value has changed
Consumer-firm dynamics changed dramatically in past hundred years Establishment: 1998 (Bulgaria) Ownership: Bulgarian Employees: Started with 3 workers, 300 professional staff today. Sales points: over 20 countries Global market: 60 % share Revenues in 2013 – 60 % increase Revenues in 2014 – over 60 % expected Top Markets: US, CA, DE, France Innovation: Unique Designs Applied Walltopia Eco-System – creation and booking of routes (for climbers to share experience) in open online platform in gyms around the world. Momentum Hall, Salt Lake city, USA
Chris Sharma (best climber in the world) is working closely with Walltopia Sender One Hall, near Los Angeles, USA
Figure 2: Bulgaria ranks last among EU member states in terms of Innovation Source: Innovation Union Scoreboard, European Commission, 2014.
Government as Innovation Catalyst Macroeconomic and regulatory context Education and Training System Communicational infrastructure • Figure 7 State Research Finance Firms Product Market conditions National Innovation Capacity Outcomes: Growth, jobs, competitiveness Source: World Bank, 2013.
Tested hypothesis: “Firms with a higher degree of involvement in co-creation activities are in a better position to articulate the innovative aspects of their new products, processes and services.” Source: Tanev, St. et. Al (2011), Journal of Innovation Economics
Sofia Tech Park as a Value Co-Creation Eco-system 1. EDUCATION • Existing educational programs • Diaspora/New cooperation programs • Partnerships with international universities • 2. FUNDING RESOURCES • Equity funds: JEREMIE (public and private funding) • National Innovation Fund • Other (business angels, risk funds, etc.) • 3. SCIENCE • Research teams /projects • Diaspora • Individual researchers • 4. MENTORS AND SUPPORT NETWORK • Incubation services for start-ups • Clusters • Global partnership networks • 5. TENANTS • Multinationals • Local (mature) companies • Start-ups
Thank you! Dr. EvgeniEvgeniev Associate Professor, VUZF University Sofia, Bulgaria eevgeniev@vuzf.bg www.vuzf.bg