1 / 8

December 2010

AD SELECTOR ADVERTISING PACKAGES Brought to you by TVNZ & VivaKi. December 2010. AD SELECTOR INCREASES ONLINE AD EFFECTIVENESS. Vivaki Nerve Centre US research indicates that compared to the pre roll industry benchmark, Ad Selector outperformed on all measures:

evelyn-oneal
Download Presentation

December 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AD SELECTOR ADVERTISING PACKAGES Brought to you by TVNZ & VivaKi December 2010

  2. AD SELECTOR INCREASES ONLINE AD EFFECTIVENESS • Vivaki Nerve Centre US research indicates that • compared to the pre roll industry benchmark, Ad • Selector outperformed on all measures: • Ad awareness (unaided brand awareness 221% greater, top of mind awareness 288% greater), • Brand recall (290% higher than for regular pre roll) • Purchase intent (Ad Selector viewers 33% more likely to purchase the product/service), • Click through rates (106% higher) • Ad Selector is a premium ad unit due to the increases in • brand measures. Vivaki Nerve Centre US Research - ran over 6 months of testing, research and evaluation with over 25 million consumers across 29 different online advertising models.

  3. Ad Selector – Shared Package is an individual campaign running within Ad Selector. The ad may run in an ad selector with either one or two other advertisers. Single Ad selector running with other advertisers 40,000 video ad impressions running Monday to Sunday in conjunction with other advertisers. Cost to client $8,400 Additional Option: As above, with Companion Big Banner 40,000 big banner ad impressions companioned to video ad impressions Cost to client $9,200 Terms and conditions TVNZ will run the advertisers creative in either an 2 or 3 ad slot ad Selector with other advertisers. We can offer product exclusivity but not category exclusivity; for example Hair Care, not Beauty. Advertisers can purchase an Owned Ad Selector package, whereby you can run any competing products or categories. Digital TOT discounts apply AD SELECTOR SHARED PACKAGE Note: Big Banner will appear when video ad is streaming.

  4. AD SELECTOR OWNED PACKAGES – 2 AD SLOTS Ad Selector – Owned Package is an advertiser buying the full ad selector, and running 2 different creative’s in Ad Selector Owned Ad selector with 2 ad slots 40,000 video ad impressions per creative running Monday – Sunday per creative. Total Ad Impressions 80,000 video impressions Cost to client $16,800 Additional Option: As above, with Companion Big Banner 40,000 big banner impressions companion with video ad impressions per creative. Total 80,000 Ad Impressions companion with video ad impressions. Cost to client $18,400 Terms and conditions TVNZ will run the advertisers creative in a 2 ad slot ad Selector. Clients can have category exclusive or product exclusive within their owned Ad Selector. Other advertisers may advertise at the same time, within different Ad Selectors. Digital TOT discounts apply Note: Big Banner will appear when video ad is streaming.

  5. AD SELECTOR OWNED PACKAGES – 3 AD SLOTS Ad Selector – Owned Package is an advertiser buying the full ad selector, and running 3 different creative’s in Ad Selector Owned Ad selector with 3 ad slots 40,000 video ad impressions per creative running Monday – Sunday per creative Total Ad Impressions 120,000 video impressions Cost to client $25,200 Additional Option: As above, with Companion Big Banner 40,000 big banner impressions companion with video ad impressions per creative. Total 120,000 Ad Impressions companion with video ad impressions. Cost to client $27,600 Terms and conditions TVNZ will run the advertisers creative in a 3 ad slot ad Selector. Clients can have category exclusive or product exclusive within their owned Ad Selector. Other advertisers may advertise at the same time, within different Ad Selectors. Digital TOT discounts apply Note: Big Banner will appear when video ad is streaming.

  6. APPENDIX

  7. WHAT IS AD SELECTOR Ad Selector is a format that allows the user to choose a preferred ad from a group of brand messages prior to viewing online video content. The User Journey 1 : Program Selection The User Journey 2 : Ad Selector The User Journey 3 : TVC soloOr TVC & Companion Big Banner Please note: Ad Selector runs on targeted programmes from the Ad Selector selection criteria. TVNZ can not provide advertisers with the option to target specific programmes.

  8. Ad Selector International Success Qualitatively, Ad selector research enjoyed consumer feedback such as : “had the most personal value…could actually watch something that was useful to me” “if you choose it you are going to pay more attention to it” For consumers the ad selector offered higher personal relevance, control and visual appeal. A New Zealand first – Ad Selector is available on TVNZ/Ondemand

More Related