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DECEMBER 2010

DECEMBER 2010. MARKETING PROMOS AND ACTIVITIES. PROMO 1 12 Gifts of Christmas. Goal: To be able to hype up all existing freebie promos To solve the problem: Branches are not giving out freebies To dispose all old freebies. 12 Gifts of Christmas. Mechanics:

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DECEMBER 2010

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  1. DECEMBER 2010 MARKETING PROMOS AND ACTIVITIES

  2. PROMO 112 Gifts of Christmas Goal: • To be able to hype up all existing freebie promos • To solve the problem: Branches are not giving out freebies • To dispose all old freebies

  3. 12 Gifts of Christmas Mechanics: 1. Coupons will be distributed starting Saturday December 4, 2010 onwards in the following areas : - Downtown -Offices - Schools - Hospitals - Malls *PIC – Marketing staff with the help of the BMs 2. Customer is to present coupon to claim the freebie (with unit purchase – see flyer) 3. Customer may choose from any of the 12 gifts in no particular order

  4. PROMO 2Absolutely Free Goals: • To dispose all non-moving mobile phones • To pair old and new phonekit models

  5. Absolutely Free Mechanics: Buy any of the following Brand new non moving phones and get another phone ABSOLUTELY FREE:

  6. PROMO 3CYOB (Choose Your Own Bundle) Goal: • To be able to sell phonekits by twos or bundle • To give customer all possible choices of phones • To sell what we have in store (existing) • To solve the problem – No pair (bundle) No Stock (bundle)

  7. CYOB (Choose Your Own Bundle) Mechanics: Store • Let the customer choose 2 phones from the Phonekits pool list. • How to solve for a promo price: cost price + cost price = total cost price + mark up price = promo price NOTE: Cost price will be base on the current pricelist. MARK UP PRICE : P100.00 (For total cost worth P1500-P2999) : P150.00 (For total cost worth P3000-P5000) : P250.00 (For total cost worth P5001 and up) EX. Cherry mobile D15 + Nokia 1680 P1490 + P1870 = P3360 + 150 = P3510 5. Minimum of P1500.00 worth for bundle to qualify 6. Below P1500 (total cost) is not qualified for Choose your own bundle

  8. 3 DAY SALE Goal: • To dispose all non moving, class B and repair units Date: December 13-15, 2010 Mechanics: Phonekits: -Up to 70% off - @ P499 First come first served No reservation 1:1 (1 unit per customer) Cash basis, credit card +5%

  9. What we need: 1. Promo Implementation and distribution of Promo materials: -Meeting with the BMs and BICs – Friday Dec. 3, 2010 • Logistics 2 persons – flyering (Sigmund and Malou) – ok 2 persons – 3 Day Sale (frontliners for product demo) 4 persons – Nokia Blitz (with daily raffle) Dec. 6-19 4 person – Samsung Blitz Dec. 6-15 Samsung Blitz Dec. 20-25 Samsung Blitz Dec 27-31 3 persons – Nokia 1 day sale Dec 4, 2010 Rochelle and Beverly – check implementation

  10. Schedule of Activities • December 6 - 19 = Nokia Blitz • December 6 -12 = Samsung Blitz • December 21-25 = Samsung Blitz • December 27 – 31 = Samsung Blitz • December 6- 19 = 12 Days of Christmas Promo • December 6 - January 15 = Choose Your Own Bundles • December 13-15 = 3 Day Sale ( Class B) • December 6 – 31 = Absolutely free Promo • December 6- 31 = 12 Gift of Christmas

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