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SQUARE is a prominent Bangladeshi conglomerate with diverse businesses in Pharmaceuticals, Textiles, Healthcare, and more, focusing on innovation and societal wellbeing.
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Company Background SQUARE is a Bangladeshi industrial conglomerate. It is one of the largest Industrial groups in the Bangladesh. In a career spanning across five decades, SQUARE has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information Technology, Healthcare Products, Food products, Hospital etc. With a workforce of more than 27,000, SQUARE today is a true icon in Bangladesh business sector. www.AssignmentPoint.com
The industries under the SQUARE group include: Square Pharmaceuticals Ltd. Square Toiletries Ltd. Square Textiles Ltd. Square Spinnings Ltd. Square Consumer products Ltd. Square Knit Fabrics Ltd. Square Fashions Ltd. Square Informatix Ltd. Square Hospitals Ltd. Square Agro Development & Processing Ltd. Square Herbal & Nutraceuticals Ltd. Square Health & Hygiene Products Ltd. www.AssignmentPoint.com
VISION • We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization. www.AssignmentPoint.com
MISSION Square company Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders, stakeholders and the society at large www.AssignmentPoint.com
OBJECTIVE Our objectives are to conduct transparent business operation based on market mechanism within the legal & social frame work with aims to attain the mission reflected by our vision www.AssignmentPoint.com
Goal of the Company Dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve market leadership. Strive to continuously upgrade manufacturing technology and to maintain optimum level of quality measures in conformity with the international standard – ISO 9001: 2008. Committed to achieve quality objective through continuous employee training and maintaining congenial working environment. www.AssignmentPoint.com
Segmentation of Square Company: The industries under the SQUARE group include: Square Pharmaceuticals Ltd. Square Toiletries Ltd. Square Textiles Ltd. Square Spinnings Ltd. Square Consumer products Ltd. Square Knit Fabrics Ltd. Square Fashions Ltd. Square Informatix Ltd. Square Hospitals Ltd. Square Agro Development & Processing Ltd. Square Herbal & Nutraceuticals Ltd. Square Health & Hygiene Products Ltd. www.AssignmentPoint.com
Strategic Business Unite: square Medicine: Phylogeny DS (500)mg Moxacil (500)mg Lanco (30)mg Ciprocin Syp (500) Calbo (500) www.AssignmentPoint.com
Meril Beauty soap (appel) Meril Splash ( Cool) www.AssignmentPoint.com
Meril petroleum jelly Meril Lip jell Meril Olive oil Meril Glycerin www.AssignmentPoint.com
Meril Baby Lotion Meril Baby Powder Meril Baby Olive Oil www.AssignmentPoint.com
Chaka washing Powder Chaka Ball Soap www.AssignmentPoint.com
Kool Shaving cream Kool Afetr shave lotion Kool After shave Gel Kool Deodorant Body spray www.AssignmentPoint.com
Magic tooth powder Magic Advance Ghamachi Powder www.AssignmentPoint.com
Marketing Mix: www.AssignmentPoint.com
Price: Convenience, reasonable & market acceptable. Product:various product such as toiletries, pharmaceutical, consumer, textile & telecommunication. Promotion: Square Ltd. promoted their brand by different ways, like electronic media, print media, sales team, sales centre. Place:Square Ltd. marketed their product with divisional Sales Depot covering commercially situated in the country www.AssignmentPoint.com
BCG Matrix: Boston Matrix analysis: There are four sections of Boston matrix and this are— www.AssignmentPoint.com
Question marks:Square pharmaceutical producing products with the demand and this company have good enough profit so Square do not sell high number of share into the market. But now square has huge percent of demand and now a day they do transactions in the share market and they are the topers in the market, so it can be said that they are in the question marks position. For example, …… Stars:which business is recently launched and trying to get into the market and that type of business is call stars. But Square is a very old company and they are already in the market. But square consumer products are trying to improve themselves, so they are in the stars position. For example, www.AssignmentPoint.com
Cash cow: the cash cow is that type of level where business has good sales percentage and market share is also good, but their growth in market is not so good, so Square toiletries is this leveled business. For example,……….. Dogs:this step is seemed quiet badly, their sales percentage is not so good, and then few people buy their shares, popularity of their product is not that level high and operating system are quiet low, and they provide more efforts to improve themselves and to create demand of their product into www.AssignmentPoint.com
SWOT Analysis: Strengths >“SQUARE” has a strong team for Research and Development. The Members consistently seek opportunities to find the new demands and Meet them by launching new products. >“SQUARE” has a strong financial condition and support from its parent Company. >“SQUARE” has achieved a strong brand image. It has selected a good Relevant brand name for its products whereas other firms suffering from it. www.AssignmentPoint.com
Weakness >It charges a bit high price than that of its competitors “SQUARE CONSUMER PRODUCTS LIMITED” >Though they have good distribution coverage system, products are always available in posh urban areas but in some urban places they fail to provide the product in time, as a result they are losing a potential market share. Opportunity >The culture of eating foods encourages the opportunity of expanding the market. >The market is large in this business. www.AssignmentPoint.com
Threats >The market has become competitive in terms of number of competitors as well as possible entrants of some new companies “SQUARE CONSUMER PRODUCTS LIMITED” >Consumers are exposed to ads given by some companies. www.AssignmentPoint.com
Current Market Square Toiletries Ltd. is now exporting its products in – • UK, • Germany, • Australia, • Malaysia, • Myanmar, • India, • Bhutan, • UAE, • KSA, • Bahrain, • Qatar, • Kuwait, • Singapore www.AssignmentPoint.com
Implementation of the Company • The Square Ltd.is high share-high growth industry in Bangladesh. Square company leading local established in Bangladesh. For new business strategies of Square company Ltd. Total business help to grow up to AAA position. Customers are like to use Square Company Ltd. www.AssignmentPoint.com
Target MarketBangladesh and currently being exported to countries like USA, UK, UAE, Italy, Germany, Saudi Arabia, Kuwait & South Korea. www.AssignmentPoint.com
Feed Back & Control Square company always think for customer,how to customer get products easily.so, that square company supply their product all over the country. www.AssignmentPoint.com
THANK YOU ALL www.AssignmentPoint.com
