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 The tipping point ,malcolm gladwell

Dive into Malcolm Gladwell's groundbreaking book "The Tipping Point" to unravel the power of context, the rules of epidemics, and the concept of stickiness in driving societal change. Discover how seemingly small factors can lead to big shifts in behavior and trends. Explore case studies such as Hush Puppies' resurgence in fashion and the principles behind viral epidemics. Gain valuable insights into communication strategies, influential connectors, and the importance of memorable messaging. Learn how to adapt and leverage these concepts in your own endeavors.

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 The tipping point ,malcolm gladwell

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  1.  The tipping point ,malcolm gladwell

  2.  The tipping point ,malcolm gladwell • hush puppies • 3 rules of epidemics • law of few • stickiness

  3.  The tipping point ,malcolm gladwell (Cont.) • power of context • translation • conclusion

  4. hush puppies • new york • designer use • hip wear clubs

  5. 3 rules of epidemics • syphilis • spread by drug use • zenilman • John Hopkins  university Baltimore

  6. 3 rules of epidemics (Cont.) • type of people • break down on health treatment • not all closed just staff number cut • Baltimore

  7. 3 rules of epidemics (Cont.) • seasonal • people stay in /going out • population movement • kept in one area until people moved about

  8. 3 rules of epidemics (Cont.) • John potterat • law of the few • hand full of people giving out the message • stickiness (like in stead of as )

  9. law of few • with knowledge or influence • connector • number of people they know • weak ties (get more jobs)

  10. law of few (Cont.) • paul revere • maven • makes us sit up and listen • not a persuader

  11. law of few (Cont.) • a teacher • information gather • 6 degree

  12. stickiness • making a message memorable • sesame street • toy play • watch them is see what they are learning

  13. stickiness (Cont.) • word of mouth • not all have the same influence • revers • willam doors

  14. stickiness (Cont.) • the message should be memorable

  15. power of context • broken window theory   • keep on top of things ie graffiti

  16. translation

  17. conclusion • traditional methods of communication • constant cycle of information • willing to change method of communication • the way we relate new information

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