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J.D. Crook Kevin Porter

J.D. Crook Kevin Porter. Pepsi Max. Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield, NJ – so popular Moved to LA adding another star. http://whudat.de/images/Whudat_uncle-drew_Part2_640_header.jpg.

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J.D. Crook Kevin Porter

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  1. J.D. Crook Kevin Porter

  2. Pepsi Max • Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes • Bloomfield, NJ – so popular • Moved to LA adding another star

  3. http://whudat.de/images/Whudat_uncle-drew_Part2_640_header.jpghttp://whudat.de/images/Whudat_uncle-drew_Part2_640_header.jpg http://whudat.de/images/Whudat_uncle-drew_Part2_640_header.jpg http://whudat.de/images/Whudat_uncle-drew_Part2_640_header.jpg http://www.youtube.com/watch?feature=player_embedded&v=MLyvkBifQ3w#

  4. Celebrity Endorsements • NBA Rookie of the Year Kyrie Irving • NBA All-Star Kevin Love

  5. Relation to Class • Chapter 6 – Celebrity Endorsements • Chapter 6 – Humor Appeal • Chapter 15 - Webisodes • Chapter 17 – Publicity (Twitter, Social Media)

  6. Ad Execution • Does having the celebrities in the ad disguised create more interest? • Is this an effective campaign for Pepsi Max or is it overshadowed by the humor appeal/entertainment of the ad?

  7. Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" Dir. Pepsi Max. Perf. Kyrie Irving and Kevin Love. 2012. Youtube.

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