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Social Media Resource Guide

Social Media Resource Guide. Jon Lee DIR 7/10/2013. Agenda. Background of the project Strategy Guidelines Content. Social media is easy, right? Setting up an account takes minutes No software licenses to buy No expensive equipment needed Nothing to install

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Social Media Resource Guide

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  1. Social Media Resource Guide Jon Lee DIR 7/10/2013

  2. Agenda • Background of the project • Strategy • Guidelines • Content

  3. Social media is easy, right? • Setting up an account takes minutes • No software licenses to buy • No expensive equipment needed • Nothing to install • Might need access privileges

  4. … Why isn’t social media as easy as advertised?

  5. Quick answer: it’s not about the technology

  6. There are many other factors involved, such as • Policy • Training • Culture • Internal buy-in

  7. For example: Document collaboration tool allows multiple authors, version control, document management, designed workflow, etc

  8. … but without a sound implementation strategy, employees might not use it despite the benefits

  9. We have to think of social media as a package

  10. … which leads us to the Social Media Resource Guide

  11. Social Media Workgroup • 56 volunteers from 36 agencies • Subject matter experts • Communications • Web development • Accessibility • Records management • Legal • Marketing/business development • Security • Privacy • Human resources

  12. Employees Retirement System of Texas Office of Consumer Credit Commissioner Office of Injured Employee Counsel Office of the Governor Railroad Commission of Texas Stephen F. Austin State University Sunset Advisory Commission Teacher Retirement System of Texas Texas A&M University Texas Alcohol and Beverage Commission Texas Animal Health Commission Texas Commission on Environmental Quality Texas Comptroller of Public Accounts Texas Department of Aging and Disability Services Texas Department of Assistive and Rehabilitative Services Texas Department of Family and Protective Services Texas Department of Insurance Texas Department of Licensing and Regulation Texas Department of Motor Vehicles Texas Department of Public Safety Texas Department of State Health Services Texas Health and Human Services Commission Texas Juvenile Justice Commission Texas Lottery Commission Texas Office of Court Administration Texas School for the Blind and Visually Impaired Texas State Library and Archives Commission Texas State University Texas Water Development Board Texas Workforce Commission Texas.gov University of Houston University of North Texas University of Texas Health Science Center at San Antonio

  13. Challenges • Wide variety of agency goals, missions and customers • Social media keeps evolving • How much detail to include?

  14. Social Media Resource Guide • Three sections • Strategy: what to do before creating a social media account • Guidelines: how to stay compliant with existing rules, statutes and policies • Content: how to create valuable content for customers

  15. Social Media in Texas Social Media directory on Texas.gov

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