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Explore the dynamics of public opinion in democracy, from party identification to measuring opinions, ideologies, and political culture. Learn about the impact of factors like socialization, media, subcultures, and ideologies on public sentiment.
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Ch. 6: Public Opinion & Ideology • Public opinion in a democracy
Political Socialization • Family • Schools • Religious & Civic Organizations • Reference groups: • Primary • Secondary • Mass Media
Party Identification • At least 60% of Americans identify with a party • This psychological attachment significantly affects voters’ perceptions of issues and candidates • Parties try to reinforce this attachment – party registration, e.g. • Past 30 years have seen an increase in “Independents,” at the expense of the parties • Party ID still the best single predictor of vote
Measuring Public Opinion • Varies by • Direction • Intensity • Saliency • Stability
Measuring Public Opinion • Samples and Universes • Random Sampling • Literary Digest: cars, telephones, & FDR • Sample size & margin of error • Question wording • Loaded wording – see example, p. 187 • Open- and closed-ended questions • “Non-attitudes”
Do polls affect opinions? • Bandwagon effect? Mixed evidence • Do polls mobilize or demobilize voters? • Exit polls & election-night reporting
Are we paying attention? • Does policy reflect opinion? • Attentive publics • Domestic vs. foreign policy awareness
Political Culture • Shared values: • Liberty • Equality • Individualism • Majority rule • Popular sovereignty • Rule of law • Optimism
Political Subcultures • Daniel Elazar – 3 political subcultures: • Moralistic: Emphasis on civic duty, solving problems collectively. • Individualistic: Politics is a competitive marketplace; reps fight for their people. • Traditionalistic: Keep the status quo; people defer to the ruling elites.
Political Ideology • Liberalism • Conservatism • Traditional conservatives • Social conservatives • Libertarianism
Ideology in practice • Ideologies as symbols • Converse and the study of “belief systems” • Are there any ideologues (outside talk radio)?