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Global Web Design: Understanding Cultural Differences

Explore how web design varies worldwide due to factors like culture, color symbolism, and technology. Learn to create culturally-flexible websites that appeal to diverse audiences. Consider language, design trends, and user experience to design for a global market effectively.

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Global Web Design: Understanding Cultural Differences

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  1. Web Design:Worldwide Differences? Juan Burgos

  2. Who am I? • Puerto Rican - exactly why Dr. Moshell gave this topic. • Does web design differ in different countries?

  3. Design knows no regional boundaries • Globalization needed to be most efficient – the web is a global business. • Leads to questions of localization or standardizing design. • Studies show that users do notice a difference in countries designs. • Visual appealing • Usability • Western standards are more welcomed

  4. Design as a language • Form of art. • Design is a reflection of culture. • Emotions, romance, politics, etc. are all conveyed.

  5. By Victor Candia

  6. By Daniel Aviles

  7. Color & Culture • Color for animals is camouflage. • You’re designing for your audience, different colors/symbols have different meanings. who?

  8. Color & Culture • Huge role in emotional connections, we see the world differently. • For example: • White is the color of mourning & death in China • Purple is the color of death in Brazil • Yellow is sacred to the Hindus, but is sadness to Greeks and jealousy to the French • Who is your audience? • Who will view your site/designs?

  9. Culturally-Flexible Website Design • Websites are still the “same”, just in a different language. • Follow current design trends • Think “international” from the beginning, even if you’re designing for an English-speaking country. • Localization – designing for the region. • Know your target market!

  10. http://www.impala-webstudio.fr/

  11. http://www.toolofna.com

  12. Where to start? • Unicode: • Computing industry standard, promotes consistent representation of text. • UTF-8 • Culture: • Affects the way we see the physical world, as well as meanings. • Culture (cont.) • Design uses real-world references • Shopping carts, buttons, menus, etc. • Consider what visual representations you are using. • RESEARCH

  13. Technology? • High-speed internet is the norm here, but what about undeveloped countries? • Some (parts of South America, Africa, & Asia) are still waiting for high speed. • Text-only version of your site is an option.

  14. Flexible Web Design - Language • Written language plays a role. • German words are generally longer than the English equivalent, what do we do as designers? • Separation of design & content. • Avoid fixed width structures with text inside. • Go = gehen (german) • CSS

  15. Conclusion • With all the factors considered, good design will always be good design. • Regardless of language barriers • Factor in your audience when designing & always keep them in mind

  16. Citations Arandilla, Rachel . "Graphic Design Examples Worldwide: How Nationality Reflects In Artworks." 2011 2011: n. page. Web. 12 Mar. 2014. <http://www.1stwebdesigner.com/design/worldwide- graphic-design/>. Arno, Christian . "How Web Designers Can Adopt a Global Mindset." (2010): n. page. Web. 12 Mar. 2014. <http://sixrevisions.com/web_design/how-web-designers-can-adopt-a-global- mindset/>. Mountassir, Yassine. "Localization of design: the effects of country specific graphical web design elements on the evaluation of homepages." . N.p., n.d. Web. <http://essay.utwente.nl/ 62214/>. "Color Meaning in Different Countries: Does It Matter for Website Localization?." (2013): n. page. Web. 12 Mar. 2014. <http://www.adaptingweb.net/2013/01/color-symbolism- webdesign-localization.html>.

  17. Questions • As a web designer, what should we do to create globalized websites? • What role does culture play in creating visually appealing websites? • What is an example of cultural differences in design?

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