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Kelly's Bar & Grill Jake Kelly

Kelly's Bar & Grill Jake Kelly. Portland Old Port, Maine. Regional culture Mixed crowd of individuals looking for entertainment Night life of the old port Positive competition. Target Audience. Generation Y and Generation X Young crowd who enjoy bar hopping and late night entertainment

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Kelly's Bar & Grill Jake Kelly

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  1. Kelly's Bar & GrillJake Kelly

  2. Portland Old Port, Maine Regional culture Mixed crowd of individuals looking for entertainment Night life of the old port Positive competition

  3. Target Audience Generation Y and Generation X Young crowd who enjoy bar hopping and late night entertainment $10,000 - $35,000 target customer Older, more wealthy, daytime customer

  4. What sets us apart Selling the experience Well trained staff and high quality service Quality food, reasonable price Daily drinks deals and events

  5. Advertising Desire concept from AIDA model Difficult to determine budget Local T.V ad, better than most

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