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CAU Global leadership Academy 3D Technology Initiative

CAU Global leadership Academy 3D Technology Initiative. June 10, 2013. Digital 3D screens are about 1/3 of the North American total High cost of investment in infrastructure and personnel is a major factor in the slow investment of broadcasters in 3D production.

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CAU Global leadership Academy 3D Technology Initiative

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  1. CAU Global leadership Academy 3D Technology Initiative June 10, 2013

  2. Digital 3D screens are about 1/3 of the North American total High cost of investment in infrastructure and personnel is a major factor in the slow investment of broadcasters in 3D production. Major media companies are launching 3D television channels, even though few can watch them yet. 23M 3D TV sets shipped worldwide in 2011, but only 3.2M in US.http://www.wired.com/gadgetlab/2012/01/state-of-3-d-technology/ 3D Topline Industry investment in 3D is continuing. http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

  3. Avatar’s record-shattering success spawned a rush to market of mediocre 3D fare 2D to 3D conversions exploited the hype but disappointed consumers The film/exhibition industry is already beginning investment in the next generation of 3D technology Consumers lack a critical mass of good 3D content to drive demand 3D Topline The Good, the Bad and the Ugly

  4. 3D Games 3D Theatrical Releases 3D TV Channels 3D Blu-ray Releases 3D Sports and Live Events 3D Outlook The hysteria has died down, but the trend towards more 3D content will continue. http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

  5. Gaming leads consumer 3D - incremental costs of 3D production are much lower than recorded entertainment. • Music videos, exclusive comedy, animation, and action on Nintendo 3DS™ system. • Every week, new videos will be pushed to enabled Nintendo 3DS consoles via Spotpass™. • But the videos won't stay long! • 3DTV.com - First to Stream 3D Video to 3D Mobile Phones 3D Gaming A new media network model.

  6. TV sets are increasingly becoming a consumer choice for viewing online content. • 25% of consumers surveyed said they view online content on their TV several times a week. http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120823_consumers_viewing_more_online_video_content_on_tvs.asp • TV sets increasingly are 3D-ready with built-in internet connectivity and ports for set-top boxes, Blu-ray, etc. • 3D Blu-ray players are already being marketed http://gigaom.com/video/whats-on-tv-online-videos-of-course/ 3D Online Online 3D is evolving.

  7. Major TV manufacturers include Samsung, LG, Sony, and Panasonic. Mandated termination of all analog TV broadcasts has driven increased adoption of digital television, thereby helping drive the market for 3D TVs. Consumer interest in 3D TV appears to be following the availability of desirable 3D content. 3D TV Hardware 3D TV is one of the fastest growing television formats.

  8. NBC offered over 200 hours of 2012 Summer Olympics programming in 3D to 80% of US households • 3D Olympics Channel: AT&T, Cablevision, Comcast, Cox, DirecTV, Time Warner Cable, and Verizon Fios. • 3DGO! - 3D content for on-demand distribution to US viewers. • SENSIO Hi-Fi 3D partnering with Starz Digital Media. • 3D TV Channels: • Cablevision, ESPN 3D, 3Net [Sony, Discovery and IMAX], Comcast Xfinity 3D. 3D TV Content 3D broadcasting is emerging from the shadows.

  9. Worldwide Cinema Screens 3D doesn't have to rely only on the domestic market. The larger opportunity lies abroad.

  10. Top Grossing 3D Films Madagascar 3: Europe's Most Wanted: $60.4M Box Office. $27.2M in 3D (45%) Prometheus: $50M Box Office. $27M in 3D (54%) June 8, 2012 Weekend

  11. Upcoming 3D Film Releases

  12. Content Is King! Whether 2D or 3D…

  13. CAU 3D Project Strategic Components

  14. 3D Studio

  15. ENG Field Capture Flight: 2 Cameras 2 Tripods 2 Light kits 2 Microphones 4 Storage cards Cords, Cases One (1) Flight each: CAU-TV CAU MMA CAU GLA

  16. Multi-Camera Field Production

  17. Live Event Production

  18. 3D Post Production

  19. 3D Projection – Cole Auditorium

  20. MMA 478 – TV Producing and DirectingIncreased video/film production exposure, technical knowledge and expertise. • Convergence, parallax, depth of field • Workflow, 3D aesthetics • Increased student success obtaining internships, part-time and full-time employment. • Higher retention of students pursuing careers in Mass Media Arts. Desired Student Outcomes

  21. Outcome Objectives Performance Indicators • To increase Mass Media Arts major declarations by matriculated upperclassmen. • To increase paid student internships. • To design and execute HD/3D video installation and operations training. • Develop student 3D production instruction content as four modules to be integrated into course MMA 478 syllabus by December 2012. • To engage 60% of academic department and visual media service unit personnel in exploring 3D live-action and animation production. • Mass Media Arts major declarations by matriculated upperclassmen • Number of paid student internships. • Complete production system hardware design. • Generate original HD/3D content. • % personnel completing training.% personnel exploring & utilizing 3D production and animation. Title III objectives

  22. Elevated student/parent/public image of CAU MMA • 1st HBCU offering 3D video production instruction • Enhanced stature of CAU MMA within professional videography industry • Increased student confidence and career success. • Deploy digital media toolset to augment CAU instructional technology Desired University Impacts

  23. Project Progress/Next Steps • Developed equipment specifications • 3D/HD ENG configuration • Studio B 3D/HD Upgrade • 2012 NAB conference attendance • Completed OITC network order • Ordered, received & inventoried ENG equipment complement • Submitted Studio B equipment requisition • Develop & implement ENG equipment lending procedure • Studio B and post-production suite installation • Vendor conducted faculty/staff operations training sessions • Complete design, equipment acquisition and installation of 3D projection hall Progress-To-Date Next Steps

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