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Mid-Term Review

Mid-Term Review. AGED 3142 Agricultural Communications. Communication Theory. Shannon and Weaver Model The concept of noise/types of noise Schema theory Channel capacity Culture and communication. Good Writing. The importance of revision in the writing process Qualities of good writing

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Mid-Term Review

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  1. Mid-Term Review AGED 3142 Agricultural Communications

  2. Communication Theory • Shannon and Weaver Model • The concept of noise/types of noise • Schema theory • Channel capacity • Culture and communication

  3. Good Writing • The importance of revision in the writing process • Qualities of good writing • Appropriate, organized, consistent • Clear, concise, concrete, smooth

  4. Audience • Types of audiences • Reference groups (demographic and voluntary) • Audience analysis/demographic research methods (primary and secondary) • Persuading an audience • Aristotle’s three persuasive appeals

  5. Mass Comm and PR • Definitions of mass comm and PR • Functions/characteristics of mass comm • Conventions of using mass comm channels • Controlled v. uncontrolled information

  6. Media Relations and Risk/Crisis Communications • Reasons for maintaining good media relations • Principles of PR in crisis and risk situations • Importance of being truthful and complete in explaining risk • Importance of empowering the public in risk/crisis situations

  7. Journalistic writing and interviewing • Format and content of news releases • Distribution use of news releases • Characteristics of journalistic writing • Writing leads • Inverted pyramid • Using quotations

  8. Considerations in Campaign Planning • Audience, message, budget (most important) • Media effectiveness, credibility, timeliness, reach, channel capacity, media mix • Strengths and weaknesses of specific media

  9. Newsletters and Document Design • Elements of newsletters • Document design principles • Leading/Kerning/whitespace • Chunking/sequencing • Usability

  10. Presentations • Opening, body, conclusion • PowerPoint tips • Contrast • Use of handouts • Handling questions • Engaging the audience

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