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Andrew Eastick Manager economic development & marketing Business improvement district

Andrew Eastick Manager economic development & marketing Business improvement district. Business improvement d istrict. Concept Clearly defined geographic area

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Andrew Eastick Manager economic development & marketing Business improvement district

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  1. Andrew Eastick Manager economic development & marketing Business improvement district

  2. Business improvement district Concept • Clearly defined geographic area • Majority of business and property owners vote to invest collectively in local improvements to their trading environment and attract more customers • Business ratepayers decide which new or expanded services are required, funded by a special rate levy • 1,700 BIDs now established world-wide

  3. Business improvement district Potential activities Management and organisation • Responsibility and accountability for the street • Promoting a clean and safe environment • Providing strategic direction • Providing a valuable link between council and stakeholders • Building and encouraging partnerships • Measuring results and outcomes

  4. Business improvement district Potential activities Marketing and promotion • Communicating with customers • Delivering a consistent message and brand • Building a positive customer perception • Coordinating promotions and events • Gaining positive publicity

  5. Business improvement district Potential activities Business and economic development • Improving the business environment • Attracting new business, retaining current business • Building a business community through networking

  6. Business improvement district Potential activities Urban design and streetscape • Improving the appearance and presentation of the street • Encouraging property owners to improve shop fronts and buildings • Providing advice to council regarding physical infrastructure projects • Maintaining a wish list of future projects and priorities

  7. Business improvement district For example • Additional cleaning • On street security patrols • Crime reduction initiatives • Retail marketing • Tourist marketing • Additional events • Christmas lights • Signage • Physical streetscaping • Street ambassadors

  8. Business improvement district Workplan • Establish steering committee • Determine BID area (differential rate area?) • Determine management structure and resource requirement • Commence communication with businesses – The BID proposal • Conduct meetings/workshops • Conduct business survey to ascertain needs and priorities • Council develop policy for supporting the introduction of the BID • Steering group and City to develop agreement about the guaranteed level of service provision by the City when the BID commences

  9. Business improvement district Workplan • Draft BID business plan and develop budget • How BID will work • Services provided by BID • Anticipated benefits and measurable outcomes • Funding • Further meetings/workshops • Establish KPIs and performance monitoring methods • Businesses within proposed BID area vote • Election of BID board of directors • BID commences 1 July 2012?

  10. Business improvement district Steering committee • John Dornan: Director, Love in Tokyo • Eddie Watling: Precinct manager, Fremantle Fishing Boat Harbour • Zane Mckercher: Director, Key Sole Group • Jeremy Njo: Store manager, Myer • Ivan Dzeba: Manager, Benny’s • James Calligaro: Director, New Edition Bookshop • Andrew Eastick: Manager economic development and marketing • Lionel Nicholson: Manager city works First meeting: Thursday 28 July 2011

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