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By Jill Plotnikoff Set F

Marketing on Facebook. By Jill Plotnikoff Set F. Agenda. What is Social Network Marketing? Facebook Marketing Examples u Social Nielsen Brand Lift Beacon Other Social Networks Twitter Digg Conclusion References. What is Social network marketing?.

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By Jill Plotnikoff Set F

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  1. Marketing on Facebook By Jill Plotnikoff Set F

  2. Agenda • What is Social Network Marketing? • Facebook Marketing • Examples • uSocial • Nielsen Brand Lift • Beacon • Other Social Networks • Twitter • Digg • Conclusion • References

  3. What is Social network marketing? • Social network marketing is an advertising method that makes use ofsocial network services to increase their web presence. This is done by simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth.

  4. MARKETING • 305,170,180 Facebook users around the world • 13,282,100 are Canadian

  5. Examples • Usocial • Nielsen Brand Lift • Beacon

  6. USOCIAL • A marketing company • Sells fans to Client Companies • 1000 fans = $197.00 • 10000 fans=$1167.30 • Helps set up Client Company pages

  7. Nielsen Brand • Lift • Facebook and Nielsen partnered • Polls Facebook users on ads about: • Purchasing Consideration • Brand recognition • Ad recall • Message association • The Brand Lift shows if the ads are effective • Sells the information to Companies

  8. BEACON • Released in 2007, shutdown in 2009 • Tracks Facebook users on other websites • 9.5 million lawsuit due to Privacy Issues

  9. Other social networks Dell made $3 000 000 in sales since 2007 from Twitter since it started “tweeting” about its outlet that sells refurbished computers Digg allows you to submit content of any type and have it immediately published and categorized on to the website.

  10. CONCLUSION • Fast Growing market • Ad spending increased 119% during August 2008 -August 2009 • Large Market: 305,170,180 Facebook users alone • Future Primary Source of Marketing

  11. REFERENCES • Bosker, B. (2009, September 29). Nielsen, Facebook: New "Brand Lift" Online Marketing Product will Measure Ad Impact. Retrieved October 11, 2009, fromHuffington Post: http://www.huffingtonpost.com/2009/09/21/facebook-new-ad-product-l_n_293861.html • Coster, H. (2009, September 22). Facebook Will Help Advertisers Measure Effectiveness Of Social Ads. Retrieved October 2009, from Forbes.com: http://www.forbes.com/2009/09/22/facebook-nielsen-partnership-cmo-network-facebook.html • Dyer, B. (n.d.). Digg for victory: Improve your social networking to get real results. Retrieved October 11, 2009, from Marketing Donut.: http://www.marketingdonut.co.uk/marketing/internet-marketing/online-networking-and-pr/digg-for-victory-improve-your-social-networking-to-get-real-results

  12. edition, F. T. (2009, September 19). Friends for sale. Retrieved October 11, 2009, from The Economist: http://www.economist.com/businessfinance/displaystory.cfm?story_id=14460087 • Facebook.com, C. (2009, October 26). Check Facebook. Retrieved October 27, 2009, from Data for 10/26/2009: http://www.checkfacebook.com/ • Hefflinger, M. (2009, September 24). Report: Time Spent on Social Networks, Blogs Triples in Past Yea. Retrieved October 11, 2009, from Digital Media Wire: hhttp://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year • USocial. (n.d.). Facebook marketing services... Retrieved October 11, 2009, from USocial: http://usocial.net/facebook_marketing/ • Wikipedia. (n.d.). Social media marketing. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Social_network_marketing

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