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Shaping a Company and a Century The IBM Centennial

Celebrating IBM's 100th anniversary as a corporation, this book tells the story of pioneering information science, reinventing the modern corporation, and making the world work better.

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Shaping a Company and a Century The IBM Centennial

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  1. Shaping a Company and a CenturyThe IBM Centennial Jon Robison Vice President, Marketing & Communications Greater China Group 24th February 2011

  2. 2011: A special year for IBM On June 16, 2011, IBM will celebrate its 100th anniversary as a corporation.

  3. IBM Centennial: A Century of Progress

  4. The story of IBM is an ongoing story of… Pioneering the science of information Reinventing the modern corporation Making the world work better

  5. Pioneering the science of information 1981 1964 2001 1997

  6. Reinventing the modern corporation 1914 1934 1953 1997

  7. Making the world work better 1936 1969 1979 2008 7

  8. IBM’s corporate character • Pioneer intellectual capital that creates new value • Apply science to the challenges of business and society • Be global – in presence, viewpoint and lasting impact • Collaborate as experts dedicated to the success of others • And in doing so, making the world work better

  9. IBM is grounded in a set of beliefs… “If an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself… except those beliefs… as it moves through corporate life.” Thomas Watson Jr. IBM’s chairman and the son of its founder

  10. 2002 Sharing & partnering 2006 Globally integrating • Consistent set of processes worldwide • Leverage best practices • Governance and performance discipline 2010 Making things smarter • Right skills, right place, right cost • Integrate for greater efficiency • Simplify processes • Instrumented, interconnected, intelligent • Enable growth and productivity • Optimize system Our beliefs guide our ongoing transformation

  11. Re-inventing our core values… • ‘We no longer live in a world where the chairman can simply lay out a company’s “Basic Beliefs.” Employees today are super-smart, highly independent… even cynical. You can’t come down from on high and tell them, “These are your values.”’ • Sam PalmisanoChairman, President and Chief Executive Officer

  12. IBM’s Four Deliberate Choices Our Values • Dedication to every client’s success. • Innovation that matters, for our company and for the world. • Trust and personal accountability in all relationships. Progress IBMers believe in progress – that the application of intelligence, reason and science can improve business, society and the human condition. The IBMer IBMers are the way IBM is experienced every day. More than any other single invention, it’s the IBMer who drives progress. Forward Thinkers We manage IBM to be highly esteemed bya full set of clients, employees, communities &investors. 12

  13. Enabling progress for the next 100 years • Open up new opportunities with Smarter Planet • Usher in a new era of computing and Big Data • Drive societal progress 13 13

  14. “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.”- Abraham Lincoln

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