Field Report

1. Field Report From learning visit to Khon Kaen and Roi Ed Provinces – Rice Value Chain

2. 1. Group Group 1 1. Ms Khaing Khaing Htwe 2. Mr Moe Khaing 3. Ms Win Kyi Swe 4. Ms Khin Aye Myint 5. Ms Aye Myint Zu Khine 6. Mr Somboune Vongphet Group 4 1. Mr Dao Hung 2. Ms Ngo Thi Thuy 3. Ms Nguyen Thi Thu Trang 4. Mr Ha Chi Truc 5. Ms Ta Thi Thu Ha

3. 2.Team Composition

4. Agriculture Central Market, Khon Kaen

5. 3.Description of the place visited a. Agriculture Central Market, Khon Kaen - started at 17 Dec. 1990 (operation) - started at 24 Apr. 2006 (financial) - 6.3 acres - AREG (Accelerated Recovery of Economic Growth ) project ( 19 million Baht) - BAAC (Bank of Agriculture and Agricultural Cooperatives) (1.45 million Baht)

6. 3. Description of the place visited - Dry rice area ( 4 acres) - Rice granary room (100 sq.meter x 12 rooms) - Number of employees: + 19 employees + 6 assistance staffs + 5 daily workers

7. KC Rungruang Rice Mill Co.,Ltd

8. 3.Description of the place visited b. KMS Inter Rice (2002) Co.,Ltd, Khon Kaen KC Rungruang Rice Mill Co.,Ltd - initiated since 1971 - set up in 2001 - located in KK province • especially for jasmine rice • Collecting, milling, sorting, packaging, selling • Supply to TESCO Lotus, Big C, Makro • Export to 5 continents

9. Cooperative Rice Mill, Roi Ed

10. 3.Description of the place visited c. Cooperative Rice Mill, Roi Ed - located in Roi Ed province - started at 1976 - covered 3 district - 6000 – 7000 members - capital 414 million Baht - new production (brown rice or GABA rice)

11. 4a.Supply chain of rice Collectors Millers Local Consumption Farmers Cooperatives Export Central Market Exporters

12. 4b. Supply chain indicating the actors, function and flow of products Paddy merchants collecting Wholesalers selling International consumers Retailers selling Farmers producing Millers milling refining, packaging, transportation Co-operatives milling storage, milling, processing, packaging, transportation Domestic consumers Paddy flow Rice flow

13. 4c. Profit margins (estimated) - farmers: 50% - collectors: 10% - millers: 30% - wholesalers and retailers: 10%

14. 4d. Upgrading strategies - improving efficiency of production, processing and selling. - strengthening linkages between stakeholders - support to quality control and standardization, and - support to marketing services and development

15. 4e. Success factors - good relationship between stakeholders - regular supply - huge market share - effective export laws and regulations - good infrastructure and strategy in promotion

16. 4f. Lessons learned - good p – p – p (BAAC support) - standard weighing - planned to improve the quality of rice - marketing system - strategy in promotion - investment - research and development - support from NGO, government and others

17. 4f. Lessons applied to Vietnam - good p – p – p - planned to improve the quality of rice - marketing system - strategy in promotion - research and development - support from NGO, government and others

18. 4f. Lessons applied to Myanmar - support from government, NGO and others - planned to improve the quality of rice - marketing system - strategy in promotion - research and development - good p – p – p

19. 4f. Lessons applied to Laos - support from government, NGO and others - marketing and managing system - planned to improve the quality of rice - strategy in promotion - research and development - good p – p – p

20. Thank you!