1 / 10

Emma Harlow Graham Haynes Neil McCabe Matt Sawler

reamTeam Corporation. Marketing Management Presentation. Emma Harlow Graham Haynes Neil McCabe Matt Sawler. Overview of Finances. reamTeam. Expense Strategy High Advertising Low PR Average Branding Profits Gross Margin down 63% Net Income down 156% SHV

faxon
Download Presentation

Emma Harlow Graham Haynes Neil McCabe Matt Sawler

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. reamTeam Corporation Marketing Management Presentation Emma Harlow Graham Haynes Neil McCabe Matt Sawler

  2. Overview of Finances reamTeam • Expense Strategy • High Advertising • Low PR • Average Branding • Profits • Gross Margin down 63% • Net Income down 156% • SHV • Value only $5.00 - Down 47% • Earnings Per Share • Loss of $0.790 per share • Units Sold • 20,000 units* • Loss of 3,607 Multifirm Wholesale Revenue, World 2

  3. Synopsis of Market Strategy • Save money and prepare • Already above the 0.25 index value for advertising • Keep firm grip on advertising • Future in Youth Bikes • Highest number of stores, lowest annual logistical cost • Increased branding and particular advertising • Decrease product advertising • Untapped Potential • High demand potential • Capacity Allocation • High expenses made for $790,004 losses

  4. Pricing Decisions • Price increased by 1.6%, from $615-$625 • Decision prompted by highest industry awareness • 25$ below the highest competitor (Bombay) • $40 above our direct competitor (Hartford Wheelers) • Retail price was 4.8% above the industry average of $596 • Potential Success • Shortage of 3,607 units with increase • Shows high demand • Successful if not for error

  5. Promotion Strategy • Heavy Promotion Strategy • Total costs down from $1,175,000 to $1,325,000. • (11.3% decrease) • 21.5% higher expenditure than the industry average • Our direct competitor spent 30.5% less on promotion at $900,000 • Strong Correlation • Between sales and promotion • 3,607 units lost shows demand correlation

  6. Logistical Figures • Unacceptable Decisions • Poor reputation built • Zero 2013 store support gives firms no advantages • Margin extremes • Kept alive by Sports Stores • 60% Margin given to Sports stores • Where 60% of mountain bikes are sold

  7. Sales Conclusions • Sales fell drastically • 33% drop in sales • 156% drop in net income • 3,607 unit sales loss primary culprit • Sales could have potentially exceeded projections • Likely between 1-2 million dollars lost • Two Fatal Errors 1. Production Capacity Allocation 2. Poor Margin and Store Support Decisions • Yet, High Demand and Market Position • 2014 rebuilding but promising outlook DreamTeam will Rebound

  8. Sales Conclusions Market Share

  9. Questions?

  10. Thank you reamTeam Corporation

More Related