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Green Hotels Today and Tomorrow

Green Hotels Today and Tomorrow. Vanessa Borkmann, Fraunhofer Institute IAO. World Tourism Forum Luzern, 14. April 2011. Showcase FutureHotel, Visionary Hotelroom in Duisburg. Profile of Fraunhofer-Gesellschaft. Founded: 1949 17 000 employees

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Green Hotels Today and Tomorrow

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  1. Green Hotels Today and Tomorrow Vanessa Borkmann, Fraunhofer Institute IAO World Tourism Forum Luzern, 14. April 2011 Showcase FutureHotel, VisionaryHotelroom in Duisburg

  2. Profile of Fraunhofer-Gesellschaft • Founded: 1949 • 17 000 employees • More than 80 research institutes, of which 56 operate as independent profit centres • Europe: Brussels (Belgium), Moscow (Russia),Budapest (Hungary), Jönköping (Sweden), Bolzano (Italy), et al.USA: Boston (Massachusetts), Pittsburgh (Pennsylvania),Plymouth (Michigan), Providence (Rhode Island),College Park (Maryland), Peoria (Illinois)Asia: Ampang (Malaysia), Beijing (China), Jakarta(Indonesia), Koramangala Bangalore (Indien), Seoul(Korea), Singapore, Tokio (Japan)Middle East: Dubai (United Arab Emirates), Cairo (Egypt)

  3. Profile of IAO and IATwww.iao.fraunhofer.de – www.iat.uni-stuttgart.de • Founded: IAO – 1981 IAT – 1991 • Head of Institute: Prof. Dr.-Ing. Dr.-Ing. E.h. Dieter Spath • Budget:28 million Euro, of which 35% from industrial contracts • Staff: 400 employees

  4. Challenges in thehospitalityindustry • Worldwide consumptionofresourcesisincreasing! Existingbiocapacitiesarebeingexceededalreadyby 23%. 1 • Today, thehighenergysaving potential in thehospitalitybusiness, itsbuildingsandoperations (ecologically, economicallyandsocially) hashardlybeenexhausted. • Itis essential toreduceenergyconsumptionandcosts. Fields ofactivityandsavingpotentials in thehospitalitysector? • Climatechange, increasingenergypricesandtechnologicalprogressarechangingthecollectiveconsumermentality. (New) requirementsfromguestandhotelier? • Innovative conceptsandsolutionsarenecessary. Hospitalitysector, industryandresearch must facethischallengetogether. Green Hotels Tomorrow? 1 Global Footprint Network, 2009

  5. Fields ofactivity in a hotel Ecologicalandeconomicalpotentialsforsustainablehotels: • Intelligent processes: automizationand adaptive systems • reductionofenergyandresourceconsumption(in comfortablehotelenvironments) • Reductionofenergy- andresourceconsumptionbychangingthebehaviourofguestandemployees on an individual and organisational level • Mobility ofguestandemployee Green Building Green Behaviour Green Hotel • »Green« technologies • More efficient information and communicationprocesses • Energy- andressourcesavingcomponents • New, eco-friendly materials • Sustainable Design Green IT Green Facilities Green Interior

  6. Fraunhofer inHaus Innovation Center for intelligent roomandbuildingsystems • buildinginnovations: • Intelligent EnergyFacadeswith Phase Change Materials • Geothermal Power • Concrete Core Activation (activatedceilings) • Sensor-integratedproducts • EnergyMonitoring Systems • Intelligent wastemanagagement • Green Rooftops (Urban Gardening)

  7. Showcase »FutureHotel« • Scenario of a hotelroom 2020 • Testingfieldanddevelopmentplattformfor innovative systemsandsolutions • Sustainableenvironmentsaresupportingthehealthandthewellbeingofpeople!

  8. SavingsPotentials • Life cyclecosts: theplanningandconstructionof a buildingisonly 20-25%, therest (75-80%) iscausedbyoperatingthebusiness. 1 • Energycostsaccountfor 3% to 7% oftheoperatingcostsof an accomodation facility.1 In 2007 this was approx. 2.037 € per availableroom per year. 2 • Buildingconstructionopensuphighsavings potential – also in operations: lossofheataccountsforapprox. 63% ofthe total energy consumption.3 Example LED-Lighting: (Lightingaccountsfor ca. 30% ofthe power consumption in a hotel) Conclusion:Amortisation after 4,5 months (130 days) Net costsavingsper light: 30 Euro(withoutmaintenance) Source: SteigenbergerHotel Berlin, Vortrag Hotelkongress 2011 1 Energiekampagne Gastgewerbe 2009, DehoGa3 IHA – Hotelverband Deutschland, 2007 S. 65 3 Immobilienmanager-special Energie, 12/2008, S.13

  9. Hotel Management Survey FutureHotel, 2011 Importance& satisfactionofstrategicareas Strategic fieldsofaction: Assessmentoftheirimportanceandsatisfaction in hospitalitytoday Financing Models fortheHospitalitySector Solutions in thefieldof Internet andSocial Media • High importanceofthetopic. • Satisfactionwiththepresentsolutionsdoes not equatetothepriorisation. Lighting Technology Solutions Solutions in thefieldofArchitectureand Design Solutions in thefieldofIndividualization 1 2 3 4 5 tendency… inbetween tendency Highlyunimporant/unsatisfied Highlyimportant/satisfied Solutions in thefieldofAutomisation Information and Communication Technologies Overall Solution ofthebathrooms Offers in thefieldofHealthand Wellness Useofenergysaving, environmentally-friendlymeasures Importance Satisfaction NumberofParticipants: 2.590

  10. Gesamt (n=2452) Privatreisende (n=1379) Geschäftsreisende (n=1073) Guest Survey FutureHotel, 2009 Eco-friendlyandsustainablehotels Howimporatantis an eco-friendly/sustainablestandardof a hotelas a bookingcriteriafor a business-/leisuretraveltoyou? • On mostbookingplatforms (e.g. HRS, Booking, Holidaycheck, Tripadvisor) thereisnosearchoptionorevaluationcriterionforthetopics „eco“ or „sustainabilityofthehotel“: NOT YET.  Very important  Average: 2,78  MW: 2,78   very unimportant Average BT: 2,83 Average LT: 2,74 % Leisure Traveller (n=1379) Business traveller (n=1073) Total (n=2452)

  11. Green Hotel Today Kano-Modell foranalysingthedesiresofcustomersandguests: Satisfaction Enthusiasm requirement Performancerequirement Specified Verbalized Conscious Not expected Unverbalized Not yetconscious Green Hotel 2011 Green Hotel 2020 Green Hotel 2030 Green Hotel 2008 Fulfillment of Guest Requirements Temporal tendency Missingof Guest Requirements Basic requirement Self-evident Unverbalized Hardlyconsciousanymore Dissatisfaction

  12. Green Hotel Tomorrow Vision ofthebuildingas a power plant: The Plus Energy House EnergySaving Hotel • The hotelbuildingofthefutureis: • Energyself-sufficient, • Resource-friendlyconstructed, • Fromrecycledraw material, • With intelligent airconditioning, ventilationandlighteningsystems, • Flexible for different utilization, • Increaseshealth, lifequality • Integratesitselfintoitsenvironment Organic Hotel Plus Energy House • minimizesenergyconsumption- producesenergy • surplusenergyisbeingprovided • fortheenvironment- smart energymanagement PassivehouseHotel Bild: Tessa Kölnberger VerticalFarm:e.g. Green Facade Trendsetting technologies Energyproduction:e.g. Revolution Door Smart Control:e.g. Light Wind power and solar:e.g. super thin solar cell Electricmobility:e.g. Charging Station Quelle: Fluxxlab

  13. Contact Vanessa Borkmann Project Manager FutureHotel Head of Business Field Hospitality Phone: +49 711 970-5486 Fax +49 711 970-2083 Mobile +49 15116327782 Vanessa.borkmann@iao.fraunhofer.de Fraunhofer Institute forIndustrial Engineering IAO Nobelstraße 12 70569 Stuttgart Germany Please find moreinformationaboutthe FutureHotel innovationnetwork: www.futurehotel.de

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