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MAKING GOOD THINGS HAPPEN TOGETHER. WHAT IS THE DEFINITION OF CBD?. C ustomer B usiness D evelopment
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WHAT IS THE DEFINITION OF CBD? Customer Business Development A multifunctional strategy that builds business partnerships with our accounts. Our Customer Teams provide accounts with expertise to improve their sales, market share, and profitability…blah, blah, blah
IN OTHER WORDS, CBD IS… • Persuasive Selling • Headquarter, Store Level, Account Penetration • Multifunctional • Logistics, Marketing, Finance, Human Resources • Analytical • Efficient Assortment, Category Management • Marketing • Promotions, Merchandise Planning
Some Specific Examples … A Typical Job with P&G
Sandhya Sudhakar Account Manager, SuperValu Team, Beauty Care & Health Care • Work with retailer as our customer and wholesaler as an enabler • Utilize tools to affect 4 sales fundamentals: distribution, pricing, merchandising, shelving • Daily responsibilities include new product introductions, promotion/merchandising plans, customized marketing events, fund management
Bill Maurer CBD Intern, North America MDO, Fabric & Home Care • Developed sales presentations for key customer accounts • Provided cross MDO marketing resources and tools for other account handlers • Led a marketing research project for Tide brand
Jacque Arnos CBD Intern, Dental Professional Team, Oral Care • Delivered product endorsement share and direct sales volume through personal selling • Managed customer relationships, sampled inventory, placed orders, addressed customer concerns
What do functions like CBD want in candidates? • Internally motivated and externally focused • Ready to take initiative and take risks • Innovative and inherently curious • Enjoy collaborating with others -- multifunctional team work • Diversity in major, gender, race, and cultural background
What can YOU get from a position like CBD? • Comprehensive training and individual attention • Immediate responsibility and trust in making business decisions • Geographies around the country • Variety of positions and cross functional assignments
P&G CBD Schedule • CBD Open House October 20th 6:00-9:00pm IMU Dogwood Attire: Bus Casual Interns and Full-time Hire • Interviews November 10th - Full-Time January 22nd - Interns Preferences only Must apply online at www.pg.com by Oct 31nd (Go to Jobs, North America, US, View Jobs & Apply Online) Jason Tempel – Business Content Mgr Sandhya Sudhakar – Account Mgr tempel.jd@pg.com sudhakar.s@pg.com